{"id":57722,"date":"2007-10-11T06:00:00","date_gmt":"2007-10-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dobra-passa-marketingu-mobilnego\/"},"modified":"2007-10-11T06:00:00","modified_gmt":"2007-10-11T04:00:00","slug":"dobra-passa-marketingu-mobilnego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/dobra-passa-marketingu-mobilnego.html","title":{"rendered":"Dobra passa marketingu mobilnego"},"content":{"rendered":"<p><P>Takie dane ujawni\u0142o badanie firmy Vanson Bourne. 28 proc. globalnych marek ju\u017c rozpocz\u0119\u0142o kampani\u0119 SMS-ow\u0105, a kolejne 18 proc. &#8211; MMS-ow\u0105. <BR><\/P><br \/>\n<P>Badanie ujawni\u0142o r\u00f3wnie\u017c, \u017ce w najbli\u017cszej przysz\u0142o\u015bci wi\u0119cej marek zamierza po\u015bwi\u0119ci\u0107 wi\u0119ksz\u0105 cz\u0119\u015b\u0107 swojego bud\u017cetu reklamowego w\u0142a\u015bnie na kampanie mobilne. 71 proc. z nich planuje, \u017ce w ci\u0105gu nast\u0119pnych 2 lat na marketing mobilny wyda 10 proc. swojego bud\u017cetu. <BR><\/P><br \/>\n<P>Wp\u0142ywaj\u0105 na to zapewne pozytywne do\u015bwiadczenia marek z tak\u0105 form\u0105 promocji. Coraz cz\u0119\u015bciej kampanie mobilne okazuj\u0105 si\u0119 bowiem skuteczne. A\u017c 58 proc. badanych przyzna\u0142a, \u017ce nawet 10 proc. odbiorc\u00f3w domaga\u0142o si\u0119 dalszych informacji po tym, jak otrzymali informacj\u0119 od marki w formie SMS-a lub MMS-a. <BR><\/P><br \/>\n<P>73 proc. respondent\u00f3w stwierdzi\u0142o, \u017ce nawet 10 proc. odbiorc\u00f3w kampanii mobilnej podj\u0119\u0142o dzia\u0142ania o charakterze finansowym. To a\u017c o 45 proc. wi\u0119cej ni\u017c w 2006 r. <BR><\/P><br \/>\n<P>Wszyscy respondenci potwierdzili, \u017ce ich ostatnia kampania mobilna zwi\u0119kszy\u0142a \u015bwiadomo\u015b\u0107 ich marki w\u015br\u00f3d odbiorc\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marki coraz ch\u0119tniej si\u0119gaj\u0105 po marketing mobilny. W ci\u0105gu najbli\u017cszych 12 miesi\u0119cy przeprowadzenie kampanii SMS-owej i MMS-owej rozwa\u017ca 28 proc. marek.","protected":false},"author":1,"featured_media":57723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-57722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57722"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57723"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}