{"id":57699,"date":"2007-10-12T06:00:00","date_gmt":"2007-10-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-wplywa-na-stosunek-do-ceny\/"},"modified":"2007-10-12T06:00:00","modified_gmt":"2007-10-12T04:00:00","slug":"reklama-wplywa-na-stosunek-do-ceny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-wplywa-na-stosunek-do-ceny.html","title":{"rendered":"Reklama wp\u0142ywa na stosunek do ceny"},"content":{"rendered":"<p><P>Badanie przeprowadzone w ramach Project Apollo (nowej us\u0142ugi, kt\u00f3rej patronuj\u0105 firmy badawcze Arbitron oraz Nielsen) sugeruje, \u017ce w wyniku kontaktu z reklam\u0105 konsumenci przywi\u0105zuj\u0105 mniejsz\u0105 wag\u0119 do zmiany ceny promowanego produktu. <BR><\/P><br \/>\n<P>&#8222;Wra\u017cliwo\u015b\u0107 na cen\u0119&#8221; obni\u017ca nawet stosunkowo niewielka ilo\u015b\u0107 kontaktu ze spotami telewizyjnymi. <BR><\/P><br \/>\n<P>Badanie wykaza\u0142o r\u00f3wnie\u017c, \u017ce osoby, kt\u00f3re naby\u0142y dany produkt, a nie widzia\u0142y jego spotu telewizyjnego zwracali na cen\u0119 wi\u0119ksz\u0105 uwag\u0119. Z kolei najmniej zmian\u0105 ceny przejmowali si\u0119 ci konsumenci, kt\u00f3rzy wielokrotnie widzieli spot telewizyjny produktu. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Konsument przywi\u0105zuje mniejsz\u0105 wag\u0119 do ceny produktu, je\u017celi widzia\u0142 jego reklam\u0119 &#8211; sugeruje nowe badanie.","protected":false},"author":1,"featured_media":57700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57699"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57700"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}