{"id":57637,"date":"2007-10-15T06:00:00","date_gmt":"2007-10-15T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kodak-zegna-sie-z-olimpiada\/"},"modified":"2007-10-15T06:00:00","modified_gmt":"2007-10-15T04:00:00","slug":"kodak-zegna-sie-z-olimpiada","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/kodak-zegna-sie-z-olimpiada.html","title":{"rendered":"Kodak \u017cegna si\u0119 z olimpiad\u0105"},"content":{"rendered":"<p><P>Kodak przez 20 lat by\u0142 jedn\u0105 z g\u0142\u00f3wnych marek sponsoruj\u0105cych igrzyska. Rezygnacja ze sponsorowania tych wielkich wydarze\u0144 sportowych to krok w kierunku zmiany strategii marketingowej. Firma og\u0142osi\u0142a, \u017ce chce przystosowa\u0107 swoje taktyki do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych i zachowania konsument\u00f3w. <BR><\/P><br \/>\n<P>Wed\u0142ug ekspert\u00f3w Kodak jest pewny swojej silnej pozycji na rynku i dlatego wydaje mu si\u0119, \u017ce nie musi by\u0107 obecny na olimpiadach. Firma odrzuci\u0142a spekulacje, jakoby za t\u0105 decyzj\u0105 sta\u0142y wzgl\u0119dy finansowe. <BR><\/P><br \/>\n<P>Sw\u00f3j udzia\u0142 w Igrzyskach Olimpijskich w Vancouver w 2010 r. i Londynie w 2012 r. potwierdzi\u0142y ju\u017c m.in.: Coca-Cola, McDonald&#8217;s, Panasonic, Samsung oraz Visa. <BR><\/P><br \/>\n<P>Media chi\u0144skie oczekuj\u0105, \u017ce Olimpiad\u0119 w Pekinie obejrzy 4 mld widz\u00f3w, czyli a\u017c o miliard widz\u00f3w wi\u0119cej ni\u017c Igrzyska w Atenach. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Igrzyska Olimpijskie w Pekinie b\u0119d\u0105 ostatni\u0105 olimpiad\u0105 sponsorowan\u0105 przez mark\u0119 Kodak.","protected":false},"author":1,"featured_media":57638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-57637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57637"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57638"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}