{"id":57606,"date":"2007-10-16T06:00:00","date_gmt":"2007-10-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mcdonalds-serwuje-arabike\/"},"modified":"2007-10-16T06:00:00","modified_gmt":"2007-10-16T04:00:00","slug":"mcdonalds-serwuje-arabike","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mcdonalds-serwuje-arabike.html","title":{"rendered":"McDonald&#8217;s serwuje arabik\u0119"},"content":{"rendered":"<p>ze \u015bwie\u017co zmielonych ziaren specjalnej mieszanki arabiki firmy Kraft Jacobs. Nowoczesne maszyny LaCimbali i WMF zaj\u0119\u0142y miejsce starych ekspres&oacute;w. Oferta cenowa jest zach\u0119caj\u0105ca &#8211; kawa kosztuje od 3 do 5,5 z\u0142.<\/p>\n<p>McDonald&#39;s uprzedza wej\u015bcie do Polski ameryka\u0144skiego giganta kawowego &#8211; Starbucksa, kt&oacute;ry posiada na ca\u0142ym \u015bwiecie 14 tys. lokali. Pierwsza kawiarnia Starbucksa ma powsta\u0107 w Polsce w pierwszej po\u0142owie 2008 r.<\/p>\n<p>McDonald&#39;s nie ukrywa, \u017ce chce by\u0107 istotnym graczem w kawiarnianym segmencie. Niestety w polskich barach McDonald&#39;s brakuje miejsca na specjalnie wydzielone wygodne siedzenia do jedzenia deser&oacute;w i popijania kawy. Takie miejsca s\u0105 w USA i w Niemczech, gdzie koncern wprowadzi\u0142 swoje punkty McCoffee.<\/p>\n<p>W Polsce ro\u015bnie popyt, a raczej apetyt na kaw\u0119. Jest ju\u017c ok. 4 750 kawiarni i wci\u0105\u017c powstaj\u0105 nowe. Sie\u0107 McDonald&#39;s ma w naszym kraju 211 lokali.<\/p>\n","protected":false},"excerpt":{"rendered":"Od dzi\u015b McDonald&#39;s wprowadza w Polsce nowe menu kawowe. Ma\u0142a czarna, ze \u015bmietank\u0105, espresso, latte i cappucino przygotowywane b\u0119d\u0105&#8230;","protected":false},"author":1,"featured_media":57607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-57606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57606"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57607"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}