{"id":57571,"date":"2007-10-17T06:00:00","date_gmt":"2007-10-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamy-axe-sa-seksistowskie\/"},"modified":"2007-10-17T06:00:00","modified_gmt":"2007-10-17T04:00:00","slug":"reklamy-axe-sa-seksistowskie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklamy-axe-sa-seksistowskie.html","title":{"rendered":"Reklamy Axe s\u0105 seksistowskie?"},"content":{"rendered":"<p><P>Za reklamy produkt\u00f3w Axe odpowiedzialna jest agencja Bartle Bogle Hegarty. The Campaign for a Commercial-Free Childhood twierdzi, \u017ce spoty Axe mog\u0105 negatywnie wp\u0142yn\u0105\u0107 na rozw\u00f3j m\u0142odych dziewczyn. <\/P><br \/>\n<P>Organizacja zarzuca marce Unilever hipokryzj\u0119 i zwraca uwag\u0119, \u017ce w reklamach Dove nawo\u0142uje do sprzeciwu wobec pewnych przekaz\u00f3w. Tymczasem reklamy Axe to przyk\u0142ad jednego z najgorszych przekaz\u00f3w, jakie s\u0105 stosowane. (Spoty dla Dove stworzy\u0142a Ogilvy &amp; Mather).<BR><\/P><br \/>\n<P>Unilever broni si\u0119 podkre\u015blaj\u0105c, \u017ce reklamy Axe s\u0105 parodi\u0105, kt\u00f3rych nie trzeba interpretowa\u0107 dos\u0142ownie. <BR><\/P><br \/>\n<P>Spot agencji Ogilvy zatytu\u0142owany &#8222;Evolution&#8221;, kt\u00f3ry pokazuje przemian\u0119 &#8222;zwyk\u0142ej kobiety&#8221; w modelk\u0119 z billboardu, zosta\u0142 w tym roku nagrodzony Grand Prix na m\u0119dzynarodowym festiwalu reklamowym w Cannes.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ska organizacja dzia\u0142aj\u0105ca na rzecz dzieci krytykuje kampanie produkt\u00f3w Axe. Nazywa je seksistowskim i poni\u017caj\u0105cym marketingiem.","protected":false},"author":1,"featured_media":57572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}