{"id":57535,"date":"2007-10-18T06:00:00","date_gmt":"2007-10-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grupa-lower-mainstream-na-celowniku-db-kredyt\/"},"modified":"2007-10-18T06:00:00","modified_gmt":"2007-10-18T04:00:00","slug":"grupa-lower-mainstream-na-celowniku-db-kredyt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grupa-lower-mainstream-na-celowniku-db-kredyt.html","title":{"rendered":"Grupa lower mainstream na celowniku db kredyt"},"content":{"rendered":"<p><P>przebiega pod has\u0142em &#8222;db kredyt. To bank dobrych kredyt\u00f3w&#8221;.<\/P><br \/>\n<P>celem dzia\u0142a\u0144 jest zbudowanie \u015bwiadomo\u015bci marki db kredyt jako banku specjalizuj\u0105cego si\u0119 w udzielaniu kredyt\u00f3w konsumpcyjnych. Kampania skierowana jest g\u0142\u00f3wnie do os\u00f3b w wieku 40-65 lat, mieszka\u0144c\u00f3w miast powy\u017cej 50 tys., o dochodach na poziomie ok. 1 500 z\u0142.&nbsp;&nbsp;&nbsp;&nbsp; <\/P><br \/>\n<P>Kampania wystartowa\u0142a 12 pa\u017adziernika i obejmuje dwa spoty (15- i 30-sekund) telewizyjne (emitowane w TVP1, TVP2, TVP3,&nbsp;TV4, TVN,TVN7, Polsat, Polsat Sport i Puls), reklam\u0119 w prasie (dzienniki og\u00f3lnopolskie, TV guide&#8217;y, poradniki kobiece) oraz materia\u0142y BTL w plac\u00f3wkach banku.<\/P><br \/>\n<P>Planowanie i zakup medi\u00f3w powierzono Macroscope OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja AdWorks jest autorem pierwszej og\u00f3lnopolskiej kampanii db kredyt (Grupa Deutsche Bank), kt\u00f3ra&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57535"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57535\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}