{"id":575,"date":"2013-11-06T14:46:42","date_gmt":"2013-11-06T13:46:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tesco-wdraza-system-do-skanowania-klientow\/"},"modified":"2013-11-06T14:46:42","modified_gmt":"2013-11-06T13:46:42","slug":"tesco-wdraza-system-do-skanowania-klientow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tesco-wdraza-system-do-skanowania-klientow.html","title":{"rendered":"Tesco wdra\u017ca system do skanowania klient\u00f3w"},"content":{"rendered":"<p>Supermarketom nie chodzi o inwigilacj\u0119 swoich klient&oacute;w czy ich obserwowanie. Chc\u0105 one natomiast w ten spos&oacute;b spersonalizowa\u0107 reklamy wy\u015bwietlane do klient&oacute;w. Skanery rozmieszczone w okolicach kas b\u0119d\u0105 rozpoznawa\u0107 p\u0142e\u0107 i wy\u015bwietla\u0107 bardziej spersonalizowane tre\u015bci.&nbsp;<\/p>\n<p>Ponadto system skanuje dat\u0119 oraz godzin\u0119, dzi\u0119ki czemu opr&oacute;cz p\u0142ci dostosowuje wy\u015bwietlany komunikat do pory dnia. Kobietom w godzinach popo\u0142udniowych prezentuje porady kulinarne, za\u015b m\u0119\u017cczyznom np. napoje energetyzuj\u0105ce.<\/p>\n<p>Nowy pomys\u0142 wzbudzi\u0142 kontrowersje klient&oacute;w. Nie s\u0105 oni przekonani czy obraz nie identyfikuje jednak os&oacute;b.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Marka supermarket&oacute;w&nbsp;podpisa\u0142a&nbsp;umow\u0119 z&nbsp;Amscreen. To w\u0142a\u015bnie ta firma wdro\u017cy system o nazwie &#8222;OptimEyes&#8222;, kt&oacute;ry&nbsp;b\u0119dzie&nbsp;zainstalowany na&nbsp;450&nbsp;stacjach benzynowych dzia\u0142aj\u0105cych przy marketach&nbsp;Tesco.","protected":false},"author":1,"featured_media":576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[158],"class_list":{"0":"post-575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tesco","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/576"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}