{"id":57420,"date":"2007-10-22T06:00:00","date_gmt":"2007-10-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zapach-na-uslugach-marketingu\/"},"modified":"2007-10-22T06:00:00","modified_gmt":"2007-10-22T04:00:00","slug":"zapach-na-uslugach-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zapach-na-uslugach-marketingu.html","title":{"rendered":"Zapach na us\u0142ugach marketingu"},"content":{"rendered":"<p><P>Pierwszy taki no\u015bnik ma stan\u0105\u0107 przed barem w jednym z tokijskich centr\u00f3w handlowych. <\/P><br \/>\n<P>Urz\u0105dzenie wbudowane w no\u015bnik b\u0119dzie emitowa\u0107 zapach cytryny i pomara\u0144czy. NTT Com b\u0119dzie w tym czasie bada\u0107 reakcj\u0119 mijaj\u0105cych reklam\u0119 klient\u00f3w. Firma wierzy, \u017ce zapachy wzmocni\u0105 przekaz reklamowy.<BR><\/P><br \/>\n<P>W tym eksperymencie NTT korzysta z technologii Fragrance Communication. Jest to urz\u0105dzenie, kt\u00f3re na podstawie informacji pobranych z internetu emituje zapachy poprawiaj\u0105ce nastr\u00f3j. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma NTT Communications zamierza do serca konsument\u00f3w dotrze\u0107 przez ich&#8230; nos. W tym celu ustawi w Tokio cyfrowe no\u015bniki reklamy emituj\u0105ce zapach.","protected":false},"author":1,"featured_media":57421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57420"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57421"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}