{"id":57348,"date":"2007-10-24T06:00:00","date_gmt":"2007-10-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bank-bgz-wzmacnia-wizerunek\/"},"modified":"2007-10-24T06:00:00","modified_gmt":"2007-10-24T04:00:00","slug":"bank-bgz-wzmacnia-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bank-bgz-wzmacnia-wizerunek.html","title":{"rendered":"Bank BG\u017b wzmacnia wizerunek"},"content":{"rendered":"<p><P>Jej celem jest poinformowanie o nowym produkcie, wygenerowanie jego sprzeda\u017cy oraz wzmocnienie wizerunku banku dzi\u0119ki wsp\u00f3\u0142pracy ze \u015bwiatowymi funduszami Robeco. <\/P><br \/>\n<P>Kampania rozpocz\u0119\u0142a si\u0119 15 pa\u017adziernika i potrwa do 18 stycznia 2008 r. Za\u0142o\u017ceniem jest szeroka promocja w prasie regionalnej (lokalne inicjatywy) i w internecie (Onet Gie\u0142da i Barometr Inwestora, WP Fundusze, Gazeta Gospodarka\/Pieniadze, Bankier Inwestycje, Google, Onet, Netsprint). <\/P><br \/>\n<P>Ponadto zaplanowano informacje na stronie internetowej Banku BG\u017b oraz wykorzystanie materia\u0142\u00f3w POS (ulotki). <\/P><br \/>\n<P>Dzia\u0142ania BTL koordynowa\u0107 b\u0119dzie agencja Momentum, kampani\u0119 internetow\u0105 MRM Worldwide, natomiast kampani\u0119 w mediach dom mediowy Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja McCann Erickson przygotowa\u0142a kolejn\u0105 ju\u017c kampani\u0119 promocyjn\u0105 dla Banku BG\u017b.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57348"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57348\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}