{"id":57243,"date":"2007-10-29T06:00:00","date_gmt":"2007-10-29T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiadoma-kampania-rwe-stoen\/"},"modified":"2007-10-29T06:00:00","modified_gmt":"2007-10-29T05:00:00","slug":"swiadoma-kampania-rwe-stoen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiadoma-kampania-rwe-stoen.html","title":{"rendered":"\u015awiadoma kampania RWE Stoen"},"content":{"rendered":"

do racjonalnego u\u017cytkowania i oszcz\u0119dzania energii elektrycznej. Autorem kreacji jest San Markos.<\/P>
\n

G\u0142\u00f3wnym motywem kampanii s\u0105 slogany nawi\u0105zuj\u0105ce do wielu codziennych sytuacji, w kt\u00f3rych ma\u0142a zmiana przyzwyczaje\u0144 pozwala zmniejszy\u0107 zu\u017cycie pr\u0105du i tym samym zaoszcz\u0119dzi\u0107, np.: „Gotowanie bez pokrywki? 30% wyparowanej energii”.<\/P>
\n

Pierwszym etapem dzia\u0142a\u0144 jest udost\u0119pnienie w centrach obs\u0142ugi klienta RWE Stoen materia\u0142\u00f3w informacyjnych. Na potrzeby akcji uruchomiono r\u00f3wnie\u017c serwis www.swiadomaenergia.pl<\/A>. Do klient\u00f3w RWE Stoen zostanie r\u00f3wnie\u017c rozes\u0142any specjalny magazyn „Wi\u0119cej ni\u017c energia”.<\/P>
\n

Jak poinformowa\u0142a nas Magdalena Czaja, prezes agencji San Markos, RWE Stoen ma w swoich planach r\u00f3wnie\u017c kampani\u0119 ATL.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em "\u015awiadoma energia" ruszy\u0142a kampania spo\u0142eczna firmy RWE Stoen, kt\u00f3rej celem jest zach\u0119cenie…","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57243"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57243\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}