{"id":57235,"date":"2007-10-29T06:00:00","date_gmt":"2007-10-29T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spotlery-podbijaja-polski-rynek-reklamy-mobilnej\/"},"modified":"2007-10-29T06:00:00","modified_gmt":"2007-10-29T05:00:00","slug":"spotlery-podbijaja-polski-rynek-reklamy-mobilnej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/spotlery-podbijaja-polski-rynek-reklamy-mobilnej.html","title":{"rendered":"Spotlery podbijaj\u0105 polski rynek reklamy mobilnej"},"content":{"rendered":"<p><P>&#8211; Jednym z powod\u00f3w wci\u0105\u017c rosn\u0105cej popularno\u015bci spotler\u00f3w jest ich wysoka skuteczno\u015b\u0107, kt\u00f3r\u0105 zapewnia dotarcie bezpo\u015brednio na telefon kom\u00f3rkowy konsumenta &#8211; t\u0142umaczy S\u0142awomir Szyma\u0144ski, prezes Telecom Media. <\/P><br \/>\n<P>Jego zdaniem sukcesem w Polsce okaza\u0142y si\u0119 dotychczasowe kampanie takich firm, jak Cadbury Wedel, Vision Film Distribution, L&#8217;Oreal Polska i Play.<\/P><br \/>\n<P>W krajach europejskich na reklam\u0119 mobiln\u0105 wydano w ubieg\u0142ym roku 454 mln dolar\u00f3w. Do ko\u0144ca bie\u017c\u0105cego roku przewidywane s\u0105 wydatki rz\u0119du 702 mln, natomiast w przysz\u0142ym roku szacuje si\u0119, i\u017c mo\u017ce to by\u0107 nawet 1321 mln USD. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od pocz\u0105tku br. agencja Telecom Media wyemitowa\u0142a ju\u017c ponad 3,2 mln takich reklam\u00f3wek w telefonach kom\u00f3rkowych.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[],"class_list":{"0":"post-57235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57235"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57235\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}