{"id":57202,"date":"2007-10-30T06:00:00","date_gmt":"2007-10-30T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/trzy-rownolegle-kampanie-ardo\/"},"modified":"2007-10-30T06:00:00","modified_gmt":"2007-10-30T05:00:00","slug":"trzy-rownolegle-kampanie-ardo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/trzy-rownolegle-kampanie-ardo.html","title":{"rendered":"Trzy r\u00f3wnoleg\u0142e kampanie Ardo"},"content":{"rendered":"<p><P>Nowe akcje prowadzone s\u0105 r\u00f3wnolegle z trwaj\u0105c\u0105 ju\u017c promocj\u0105 produktow\u0105 Ardo Vintage. &#8211;&nbsp;Zdecydowali\u015bmy si\u0119 na odr\u0119bn\u0105 komunikacj\u0119, poniewa\u017c to s\u0105 trzy r\u00f3\u017cne linie produktowe, przez kt\u00f3re chcieli\u015bmy pokaza\u0107 r\u00f3\u017cnorodno\u015b\u0107 oferty&nbsp;&#8211; wyja\u015bnia Aleksandra Pietrzak, PR assistant w agencji DougFaberFamily, odpowiedzialnej za kreacj\u0119.<\/P><br \/>\n<P>W swojej ofercie Ardo Polska prezentuje dwie gamy produkt\u00f3w: Linia Black, b\u0119d\u0105ca wsp\u00f3ln\u0105 kreacj\u0105 DFF i w\u0142oskiej agencji Leader, oraz Pod Zabudow\u0119 (Mied\u017a), kt\u00f3ra jest autorskim projektem DFF. Grup\u0105 docelow\u0105 kampanii s\u0105 mieszka\u0144cy \u015brednich i du\u017cych miast, o \u015brednich i ponadprzeci\u0119tnych dochodach. <\/P><br \/>\n<P>Kampanie prowadzone b\u0119d\u0105 przede wszystkim w prasie wn\u0119trzarskiej i bran\u017cowej (m.in. Exklusiv i Aktivist) oraz poprzez materia\u0142y POS. Ponadto Linia Black b\u0119dzie r\u00f3wnie\u017c widoczna na miejskich tramwajach.<\/P><br \/>\n<P>Kampanie b\u0119d\u0105 trwa\u0142y do ko\u0144ca grudnia 2007 r. Za planowanie i zakup medi\u00f3w odpowiada Equinox.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Ardo Polska rozpocz\u0119\u0142a kolejne kampanie reklamowe najnowszej linii produkt\u00f3w AGD.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57202"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57202\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}