{"id":572,"date":"2013-11-06T15:22:44","date_gmt":"2013-11-06T14:22:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/campbell-odchodzi-od-puszek\/"},"modified":"2013-11-06T15:22:44","modified_gmt":"2013-11-06T14:22:44","slug":"campbell-odchodzi-od-puszek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/campbell-odchodzi-od-puszek.html","title":{"rendered":"Campbell odchodzi od puszek"},"content":{"rendered":"<p>Sp&oacute;\u0142ka wybra\u0142a nowego prezesa, Denise Morrison, kt&oacute;ra wyda\u0142a setki milion&oacute;w dolar&oacute;w na marketing i design opakowa\u0144, w tym opakowa\u0144 kubk&oacute;w z zup\u0105 na wynos, kt&oacute;re mo\u017cna sobie przyrz\u0105dza\u0107 w ekspresie do kawy firmy Keurig. Pani prezes wypromowa\u0142a r&oacute;wnie\u017c setki nowych produkt&oacute;w, takich jak p\u0119czniej\u0105ce przek\u0105ski Goldfish i wkr&oacute;tce maj\u0105ce wej\u015b\u0107 na rynek malutkie marchewki.Z ofert\u0105 zupy w kubkach Campbell wyst\u0105pi\u0142 w rok po wprowadzeniu na rynek zup na wynos, sprzedawanych w opakowaniach do kuchenek mikrofalowych, przeznaczonych do podgrzewania i popijania w podr&oacute;\u017cy.<\/p>\n<p>Bill Bishop, konsultant do spraw supermarket&oacute;w, powiedzia\u0142, \u017ce zmiana opakowania mo\u017ce da\u0107 Campbellowi przewag\u0119 nad innymi markami, kt&oacute;re cz\u0119sto dostarczaj\u0105 podobnych produkt&oacute;w po ni\u017cszych cenach.<\/p>\n<p>Inwestorzy przyj\u0119li te inicjatywy z optymizmem, a akcje Campbella zyska\u0142y ponad 30 procent w ci\u0105gu ostatnich dw&oacute;ch lat.<\/p>\n<p>Campbell pozycjonuje obecnie zup\u0119 w kubkach, rozprowadzan\u0105 we wsp&oacute;\u0142pracy z Green Mountain Coffee Roasters, jako rodzaj popo\u0142udniowej przek\u0105ski, kt&oacute;ra dostarczy klientom &#8222;zupe\u0142nie nowych do\u015bwiadcze\u0144 z zup\u0105&#8221;, Morrison powiedzia\u0142a w wywiadzie dla Reutera, dodaj\u0105c, \u017ce badania wykaza\u0142y, i\u017c ponad 80 procent u\u017cytkownik&oacute;w ekspresu Keuriga to r&oacute;wnocze\u015bnie konsumenci zupy Campbella.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod kierownictwem Morrison Campbell skupi\u0142 si\u0119 na sprzeda\u017cy dla rodzin, nastolatk&oacute;w i m\u0142odych doros\u0142ych, a tak\u017ce na rozwoju produkt&oacute;w, kt&oacute;re b\u0119d\u0105 budowa\u0107 lojalno\u015b\u0107 konsument&oacute;w marki.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}