{"id":5711,"date":"2012-07-03T00:06:48","date_gmt":"2012-07-02T22:06:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-2012-tvp-zarobila-na-reklamach-1225-mln-zl\/"},"modified":"2012-07-03T00:06:48","modified_gmt":"2012-07-02T22:06:48","slug":"euro-2012-tvp-zarobila-na-reklamach-1225-mln-zl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/euro-2012-tvp-zarobila-na-reklamach-1225-mln-zl.html","title":{"rendered":"Euro 2012: TVP zarobi\u0142a na reklamach 122,5 mln z\u0142"},"content":{"rendered":"<p>Z danych Nielsen Audience Measurement wynika, \u017ce przynajmniej jedn\u0105 minut\u0119 kt&oacute;rekolwiek ze spotka\u0144 obejrza\u0142o 32,2 mln os&oacute;b, co stanowi 90,25% z grupy os&oacute;b powy\u017cej 4 roku \u017cycia, posiadaj\u0105cych odbiorniki telewizyjne.<\/p>\n<p>W por&oacute;wnaniu z analogicznych okresem z zesz\u0142ego roku statystyczny Polak sp\u0119dzi\u0142 przed telewizorem \u015brednio 23 minut wi\u0119cej w ci\u0105gu doby. Udzia\u0142y TVP1 i TVP2 wzros\u0142y \u0142\u0105cznie o 6,98 punktu procentowego.<\/p>\n<p>\ufffc\ufffcNajch\u0119tniej ogl\u0105dalnymi spotkaniami by\u0142y mecze Polak&oacute;w (Polska &#8211; Rosja 14,5mln widz&oacute;w, Czechy &#8211; Polska 13,88 mln, Polska &#8211; Grecja 13,67 mln). Fina\u0142owe spotkanie Hiszpania &#8211; W\u0142ochy og\u0105da\u0142o na trzech antenach TVP \u015brednio 11 mln widz&oacute;w (175 tys. \u015bledzi\u0142o spotkanie w 3D).<\/p>\n<p>Wp\u0142ywy cennikowe z reklam telewizyjnych przy wszystkich transmisjach mecz&oacute;w na TVP1, TVP2, TVP Sport oraz TVP HD wynios\u0142y prawie 122,5 mln, wyemitowano ponad 4 200 spot&oacute;w, kt&oacute;re \u0142\u0105cznie zaj\u0119\u0142y prawie 18,5 godziny czasu antenowego.<\/p>\n<p>Korporacje, kt&oacute;re wyda\u0142y najwi\u0119cej na reklam\u0119 przy meczach Euro 2012 to odpowiednio: Coca-Cola (12,53 mln), McDonald&#8217;s (11,07 mln) i Hyundai-Kia Group (7,3 mln).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u015arednia ogl\u0105dalno\u015b\u0107 wszystkich mecz&oacute;w zako\u0144czonego w niedziel\u0119 Euro 2012 wynios\u0142a 7,5 mln widz&oacute;w, a udzia\u0142 w rynku 51%.","protected":false},"author":1,"featured_media":5712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1013,392],"class_list":{"0":"post-5711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-euro-2012","9":"tag-tvp","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5711"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5712"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}