{"id":57108,"date":"2007-11-05T06:00:00","date_gmt":"2007-11-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starbucks-100-barow-kawowych-w-polsce\/"},"modified":"2007-11-05T06:00:00","modified_gmt":"2007-11-05T05:00:00","slug":"starbucks-100-barow-kawowych-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/starbucks-100-barow-kawowych-w-polsce.html","title":{"rendered":"Starbucks: 100 bar\u00f3w kawowych w Polsce"},"content":{"rendered":"<p>Do Polski wprowadzi Starbucksa firma AmRest, opertator sieci Pizza Hut i KFC w naszym kraju.<\/p>\n<p>Starbucks to jedna z najbardziej wp\u0142ywowych marek na \u015bwiecie. Wed\u0142ug bada\u0144 przeprowadzanych przez magazyn internetowy brandchannel.com, Starbucks jest na pi\u0105tym miejscu w\u015br&oacute;d brand&oacute;w, kt&oacute;re w zesz\u0142ym roku wywar\u0142y najwi\u0119kszy wp\u0142yw na \u017cycie badanych (3 625 ekspert&oacute;w i student&oacute;w zajmuj\u0105cych si\u0119 markami).<\/p>\n<p>Inne sieci kawowe przyspieszaj\u0105 ekspansj\u0119, bo chc\u0105 zaj\u0105\u0107 atrakcyjne lokalizacje i podbi\u0107 lokalne rynki przed wkroczeniem giganta na polski rynek. W\u015br&oacute;d nich s\u0105 Coffeeheaven, Costa Coffee, Tchibo, od kt&oacute;rej Ruch kupi\u0142 cz\u0119\u015b\u0107 bar&oacute;w, planuj\u0105c wybudowa\u0107 kawiarnie marki &quot;i coffee&quot;.<\/p>\n<p>&#8211; To b\u0119dzie nasz g\u0142&oacute;wny rywal, poniewa\u017c podobnie jak my b\u0119dzie dzia\u0142a\u0142 na skal\u0119 og&oacute;lnopolsk\u0105. Dlatego postanowili\u015bmy sprz\u0105tn\u0105\u0107 mu sprzed nosa najciekawsze miejsca&nbsp;&#8211; m&oacute;wi w rozmowie z dziennikiem Polska Dorota Szczerbicka z Cooffeeheaven. Podobnie dzia\u0142a polska sie\u0107 Cafe Club, kt&oacute;ra podpisa\u0142a ju\u017c umowy w kolejnych 14 w centrach handlowych.<\/p>\n<p>Sieci kawowe intensywnie pracuj\u0105 r&oacute;wnie\u017c nad ofert\u0105. Wprowadzaj\u0105 do menu nowe smaki i rodzaje kaw. O now\u0105 kaw\u0119 w jad\u0142ospisie postara\u0142 si\u0119 m.in. McDonald&#39;s, kt&oacute;ry zakupi\u0142 nowe ekspresy i serwuje r&oacute;\u017cne rodzaje arabiki.<\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku 2008 r. firma Starbucks otworzy swoj\u0105 pierwsz\u0105 kawiarni\u0119 w Polsce. Potentat zamierza uruchomi\u0107 w ci\u0105gu kilku lat 100 bar&oacute;w kawowych.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-57108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57108"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57108\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}