{"id":57041,"date":"2007-11-07T06:00:00","date_gmt":"2007-11-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/knorr-obczaj-te-smaczki\/"},"modified":"2007-11-07T06:00:00","modified_gmt":"2007-11-07T05:00:00","slug":"knorr-obczaj-te-smaczki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/knorr-obczaj-te-smaczki.html","title":{"rendered":"Knorr: obczaj te smaczki"},"content":{"rendered":"<p>Konkurs polega na wychwyceniu jak najwi\u0119kszej ilo\u015bci r&oacute;\u017cnic pomi\u0119dzy dwoma obrazkami. Dla najbardziej spostrzegawczych nagrodami s\u0105 bony towarowe do sieci sklep&oacute;w Empik i zestaw zupek Knorr Nudle. Akcja prowadzona jest na stronie <a href=\"http:\/\/www.knorrnudle.pl\" target=\"_blank\" rel=\"noopener\">www.knorrnudle.pl<\/a>. <\/p>\n<p>Kampania &quot;Obczasj te smaczki&quot; skierowana jest przede wszystkim do grupy m\u0142odych ludzi, prowadz\u0105cych dynamiczny styl \u017cycia, kt&oacute;rzy najch\u0119tniej si\u0119gaj\u0105 po produkty b\u0142yskawiczne.<\/p>\n<p>Jednocze\u015bnie ruszy\u0142a specjalna kampania informuj\u0105ca o nowym konkursie. 15-sekundowe spoty reklamowe b\u0119d\u0105 ukazywa\u0107 si\u0119 na antenie TVN7, 4Fun.tv, TV4, Viva Polska, VH1 oraz MTV Polska. O akcji informuj\u0105 tak\u017ce spoty w radiu Eska, RMF FM, RMF Maxx, Radiostacji, Planecie i Radiu Bis. <\/p>\n<p>W 12 najwi\u0119kszych miastach Polski, w pobli\u017cu wy\u017cszych uczelni oraz bibliotek, zainstalowane zostan\u0105 ponadto citylighty promuj\u0105ce akcj\u0119 i prezentuj\u0105ce 11 r&oacute;\u017cnych smak&oacute;w Nudli Knorra. <\/p>\n<p>Ca\u0142\u0105 akcj\u0119 na zlecenie Unilever Polska przygotowa\u0142a i opracowa\u0142a agencja Hint Intermedia. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"Knorr przygotowa\u0142 konkurs promuj\u0105cy zupki Knorr Nudle. O Smakowisku informowa\u0107 b\u0119d\u0105 media w ca\u0142ej Polsce.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57041"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57041\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}