{"id":56997,"date":"2007-11-08T06:00:00","date_gmt":"2007-11-08T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-opracowal-nowy-wizerunek-komfortu\/"},"modified":"2007-11-08T06:00:00","modified_gmt":"2007-11-08T05:00:00","slug":"just-opracowal-nowy-wizerunek-komfortu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/just-opracowal-nowy-wizerunek-komfortu.html","title":{"rendered":"Just opracowa\u0142 nowy wizerunek Komfortu"},"content":{"rendered":"<p><P>komunikacji i wizerunku firmy. Efektem jest te\u017c nowa kampania reklamowa.<\/P><br \/>\n<P>Jej pierwsza faza&nbsp;ruszy\u0142a ju\u017c w sierpniu, a z pocz\u0105tkiem listopada rozpocz\u0119\u0142a si\u0119 jej druga ods\u0142ona. Jesienna edycja opiera si\u0119 na wykorzystanym w letniej kampanii motywie. Tym razem spoty reklamowe maj\u0105 przede wszystkim podkre\u015bli\u0107 wielko\u015b\u0107 sieci sklep\u00f3w Komfort na terenie ca\u0142ego kraju. <\/P><br \/>\n<P>Firma przygotowa\u0142a dla swoich klient\u00f3w tak\u017ce specjalny katalog z najnowsz\u0105 kolekcj\u0105 jesie\u0144-zima 2007\/2008 oraz propozycjami aran\u017cacji wn\u0119trz i prezentacj\u0105 pe\u0142nej oferty us\u0142ug sklepu. <\/P><br \/>\n<P>Reklama obejmie emisj\u0119 spot\u00f3w w telewizji, materia\u0142y POS i billboardy. Zakupem medi\u00f3w zajmowa\u0142a si\u0119 sam Komfort. Kreacj\u0119 przygotowa\u0142a agencja Just, z kt\u00f3r\u0105 sie\u0107 sklep\u00f3w wsp\u00f3\u0142pracuje od 2005 r.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nowym w\u0142a\u015bcicielem marki Komfort sta\u0142 si\u0119 fundusz Enterprise Investors. Zmiana ta przyczyni\u0142a si\u0119 do ca\u0142kowitej zmiany strategii&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56997"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56997\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}