{"id":56883,"date":"2007-11-12T06:00:00","date_gmt":"2007-11-12T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zielona-fala-w-marketingu\/"},"modified":"2007-11-12T06:00:00","modified_gmt":"2007-11-12T05:00:00","slug":"zielona-fala-w-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/zielona-fala-w-marketingu.html","title":{"rendered":"Zielona fala w marketingu"},"content":{"rendered":"<p>Z raportu przedstawionego przez BBMG wynika, \u017ce niemal dziewi\u0119ciu na dziesi\u0119ciu respondent&oacute;w okre\u015bla si\u0119 mianem \u015bwiadomego konsumenta. Nadal najwa\u017cniejszymi atrybutami s\u0105 jako\u015b\u0107 (90 proc.), cena (89 proc) i zaufanie do marki (81 proc.).<\/p>\n<p>W przypadku produkt&oacute;w o podobnych parametrach i cenie, wybieraj\u0105 te, kt&oacute;rych firmy: produkuj\u0105 wyroby produkty energooszcz\u0119dne (90 proc.), promuj\u0105 korzy\u015bci dla zdrowia i bezpiecze\u0144stwa (88 proc.) sprzeciwiaj\u0105 si\u0119 niesprawiedliwym praktykom handlowym (87 proc.), lub s\u0105 przyjazne \u015brodowisku (87 proc.).<\/p>\n<p>Informacje o produktach i firmach czerpi\u0105 najcz\u0119\u015bciej z magazyn&oacute;w i gazet (53 proc.), certyfikat&oacute;w umieszczonych na produktach (52 proc.), internetu (41 proc.) oraz og\u0142osze\u0144 (30 proc.). Opinie rodziny i znajomych (24 proc.) uznawane s\u0105 za jedno z najmniej wiarygodnych \u017ar&oacute;de\u0142 informacji.<\/p>\n","protected":false},"excerpt":{"rendered":"\u015awiadomi konsumenci oczekuj\u0105, \u017ce firmy b\u0119d\u0105 transparentne odno\u015bnie ich wp\u0142ywu na spo\u0142eczno\u015bci i \u015brodowisko.","protected":false},"author":1,"featured_media":56884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-56883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56883"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56884"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}