{"id":56880,"date":"2007-11-12T06:00:00","date_gmt":"2007-11-12T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rekordowe-wydatki-na-reklame-w-internecie\/"},"modified":"2007-11-12T06:00:00","modified_gmt":"2007-11-12T05:00:00","slug":"rekordowe-wydatki-na-reklame-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/rekordowe-wydatki-na-reklame-w-internecie.html","title":{"rendered":"Rekordowe wydatki na reklam\u0119 w internecie"},"content":{"rendered":"<p>Wed\u0142ug raportu przygotowanego przez eMarketer wydatki przypadaj\u0105ce na jednego u\u017cytkownika sieci ju\u017c w tym roku przekrocz\u0105 poziom 100 dolar&oacute;w. Raport wskazuje te\u017c wyra\u017any trend przerzucania bud\u017cet&oacute;w reklamowych z tradycyjnych medi&oacute;w: radia, telewizji, gazet, na internet.<\/p>\n<p>W\u015br&oacute;d stu najwi\u0119kszych reklamodawc&oacute;w 69 proc. zmniejszy\u0142o w ostatnim roku bud\u017cet przeznaczony na tradycyjne media, a 58 proc nadwy\u017ck\u0119 t\u0105 przeznaczy\u0142o na reklam\u0119 online.<\/p>\n<p>26,7 procentowy wzrost wydatk&oacute;w w tym roku, reklamodawcy przeznaczaj\u0105 w g\u0142&oacute;wnej mierze na: reklamy w wynikach wyszukiwania 40,3 proc.i banery 21,9 proc., a w znacznie mniejszym stopniu na reklam\u0119 poprzez e-maile 2,5 proc. oraz sponsoring 2 proc.<\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki na reklam\u0119 online osi\u0105gn\u0105\u0107 mog\u0105 21,4 miliarda dolar&oacute;w ju\u017c w tym roku i  prognozuje si\u0119, \u017ce wzrosn\u0105 niemal dwukrotnie do 2011 roku.","protected":false},"author":1,"featured_media":56881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-56880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56880"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56881"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}