{"id":56817,"date":"2007-11-14T06:00:00","date_gmt":"2007-11-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kia-komunikuje-nowa-gwarancje\/"},"modified":"2007-11-14T06:00:00","modified_gmt":"2007-11-14T05:00:00","slug":"kia-komunikuje-nowa-gwarancje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kia-komunikuje-nowa-gwarancje.html","title":{"rendered":"Kia komunikuje now\u0105 gwarancj\u0119"},"content":{"rendered":"<p>Kampania pod has\u0142em &quot;7 lat przygody. 7 lat spokoju. 7 lat gwarancji. Jedyna taka cena.&quot; komunikuje now\u0105 7-letni\u0105 gwarancj\u0119 oraz obni\u017ck\u0119 ceny tego modelu. <\/p>\n<p>Strategicznie kampania jest kontynuacj\u0105 dzia\u0142a\u0144 maj\u0105cych na celu budow\u0119 wizerunku marki Kia, jako producenta dobrej jako\u015bci, nowoczesnych samochod&oacute;w.<\/p>\n<p>W ramach kampanii przygotowano spot telewizyjny (TVP, TVP3, TVN, TVN 7, TVN 24, TVN Style, Polsat, TV4, Puls, Polsat Sport), dwa spoty radiowe (PIN, Tr&oacute;jka, TokFM), reklam\u0119 prasow\u0105 (Polityka, Forum, Newsweek, Wprost, Przekr&oacute;j, Sukces, Tw&oacute;j Styl, Forbes oraz prasa auto-moto) oraz kilka form reklamy internetowej (onet.pl, gazeta.pl, wp.pl, interia.pl).<\/p>\n<p>Planowanie i zakup medi&oacute;w powierzono Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna przygotowa\u0142a dla Kia Motors Polska kampani\u0119 promuj\u0105c\u0105 model o nazwie Sportage. Dzia\u0142ania potrwaj\u0105 do ko\u0144ca listopada.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56817"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56817\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}