{"id":56804,"date":"2007-11-14T06:00:00","date_gmt":"2007-11-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dougfaberfamily-na-party\/"},"modified":"2007-11-14T06:00:00","modified_gmt":"2007-11-14T05:00:00","slug":"dougfaberfamily-na-party","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dougfaberfamily-na-party.html","title":{"rendered":"DougFaberFamily na Party"},"content":{"rendered":"<p><P>&#8211; Za\u0142o\u017ceniem kampanii by\u0142o wykreowanie aspiracyjnego wizerunku pisma, pokazanie, \u017ce je\u015bli m\u00f3wimy o gwiazdach, to mo\u017cna to robi\u0107 z klas\u0105 i w dobrym gu\u015bcie &#8211; m\u00f3wi Monika Mielczarczyk, client service director agencji.<\/P><br \/>\n<P>Kampania wizerunkowa opiera si\u0119 g\u0142ownie na dzia\u0142aniach ATL: widoczna jest w telewizji (m.in. TVP, TVN i TVN Style), w prasie (Przekr\u00f3j, VIVA i Przyjaci\u00f3\u0142ka), w radiu (Radio Zet, RMF FM, Kolor i Wawa). <\/P><br \/>\n<P>Kampani\u0119 wspieraj\u0105 tak\u017ce citilighty w punktach sprzeda\u017cy RUCH, spot kinowy w wybranych sieciach kin (Multikino, Silverscreen i Cinema City) oraz kampania internetowa na portalach (m.in.: Wirtualna Polska, Pudelek, Kozaczek oraz GaduGadu).<\/P><br \/>\n<P>DougFaberFamily pracowa\u0142a nad tym projektem przez ostatnie kilka miesi\u0119cy jeszcze pod nadzorem kreatywnym Lechos\u0142awa Kwiatkowskiego we wsp\u00f3\u0142pracy z Dariuszem Rzontkowskim. <\/P><br \/>\n<P>Planowana jest r\u00f3wnie\u017c kampania produktowa, kt\u00f3ra rozpocznie si\u0119 ju\u017c w wkr\u00f3tce i potrwa do ko\u0144ca roku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja DougFaberFamily jest autorem pierwszej kampanii nowego dwutygodnika Party, w kt\u00f3rej wyst\u0119puje Ma\u0142gorzata Foremniak.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56804"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56804\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}