{"id":56787,"date":"2007-11-15T06:00:00","date_gmt":"2007-11-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reebok-buduje-marke\/"},"modified":"2007-11-15T06:00:00","modified_gmt":"2007-11-15T05:00:00","slug":"reebok-buduje-marke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/reebok-buduje-marke.html","title":{"rendered":"Reebok buduje mark\u0119"},"content":{"rendered":"<p>Od 14 grudnia kana\u0142 IFC prezentowa\u0107 b\u0119dzie &quot;Framed&quot; &#8211; seri\u0119 wywiad&oacute;w ze sportowcami b\u0119d\u0105cymi twarzami marek Reebok i Rbk. Trzy spo\u015br&oacute;d sze\u015bciu 30 minutowych epizod&oacute;w uka\u017c\u0105 si\u0119 jeszcze w tym roku, kolejne trzy na pocz\u0105tku nast\u0119pnego. <\/p>\n<p>Wywiady przeprowadzane b\u0119d\u0105 przez gwiazdy show-biznesu, aktor&oacute;w, muzyk&oacute;w, komik&oacute;w. W pierwszych spotach wyst\u0105pi\u0105 koszykarz Allen Iverson oraz Nelly, nast\u0119pnie aktorka Pez Vega i pi\u0142karz Thierry Henry, a tak\u017ce baseballista David Ortiz razem z komikiem Carlosem Mencia.<\/p>\n<p>Przedstawiciele firmy twierdz\u0105, \u017ce ko\u0144czy si\u0119 czas tradycyjnych spot&oacute;w reklamowych, a odbiorc\u0119 zaskakiwa\u0107, zabawia\u0107, a przez to reklamowa\u0107 produkt w bardziej subtelny spos&oacute;b. Jak pokazuje przyk\u0142ad film&oacute;w wyprodukowanych dla BMW, w tym punkcie mog\u0105 mie\u0107 racj\u0119.<\/p>\n<p>Spoty powsta\u0142y przy wsp&oacute;\u0142pracy&nbsp;Carat Entertainment, a tak\u017ce Roadside Entertainment, niezale\u017cnego producenta z Nowego Jorku pracuj\u0105cego mi\u0119dzy innymi z ESPN i HBO.<\/p>\n","protected":false},"excerpt":{"rendered":"Reebok prezentuje now\u0105 koncepcj\u0119 budowania swojego wizerunku poprzez media.","protected":false},"author":1,"featured_media":56788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-56787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56787"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56788"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}