{"id":56786,"date":"2007-11-15T06:00:00","date_gmt":"2007-11-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eureko-wykorzystuje-motyle\/"},"modified":"2007-11-15T06:00:00","modified_gmt":"2007-11-15T05:00:00","slug":"eureko-wykorzystuje-motyle","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eureko-wykorzystuje-motyle.html","title":{"rendered":"Eureko wykorzystuje motyle"},"content":{"rendered":"<p>&#8211; Setki motyli \u0142\u0105cz\u0105 si\u0119 tworz\u0105c kszta\u0142ty pot\u0119\u017cnych zwierz\u0105t, obrazuj\u0105c, \u017ce poprzez integracj\u0119 jednostek mo\u017cna osi\u0105gn\u0105\u0107 prawdziw\u0105 pot\u0119g\u0119. A tak w\u0142a\u015bnie funkcjonuje Eureko &#8211; komentuje Jaros\u0142aw Betlej, szef agencji Betlej&amp;Partners.<\/p>\n<p>Media wykorzystane w kampanii to prasa (m.in. Gazeta Wyborcza, Dziennik, Rzeczpospolita, Puls Biznesu, Polityka, Newsweek, Przekr&oacute;j, Forbes, Managar Magazin), internet (m.in. tvn24.pl, gazeta.pl, interia.pl, dziennik.pl, bankier.pl), radio (30-sekundowy spot, RMF FM, Radio PiN, Tok FM, Program 1 i Program 3) i telewizja (8-sekundowy spot w TVN). <\/p>\n<p>Kreacja kampanii zosta\u0142a r&oacute;wnie\u017c wykorzystana na g\u0142&oacute;wnej stronie internetowej mi\u0119dzynarodowej centrali Eureko.<\/p>\n<p>Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 MediaCom. <\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a przygotowana przez agencje reklamow\u0105 Betlej&amp;Partners wizerunkowa kampania Europejskiej Grupy Ubezpieczeniowej Eureko.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56786"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56786\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}