{"id":56781,"date":"2007-11-15T06:00:00","date_gmt":"2007-11-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wyborowa-there-is-no-v-in-wodka\/"},"modified":"2007-11-15T06:00:00","modified_gmt":"2007-11-15T05:00:00","slug":"wyborowa-there-is-no-v-in-wodka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/wyborowa-there-is-no-v-in-wodka.html","title":{"rendered":"Wyborowa: There is no V in wodka!"},"content":{"rendered":"<p>Autentyczny nap&oacute;j wynaleziony w Polsce nazywa si\u0119 wodka, a nie vodka!&rdquo; &#8211; z takim przes\u0142aniem spotkaj\u0105 si\u0119 internauci, kt&oacute;rzy odwiedz\u0105 serwis <a href=\"http:\/\/www.wodka.com\" target=\"_blank\" rel=\"noopener\">www.wodka.com<\/a>.<\/p>\n<p>Kampania, kt&oacute;r\u0105 dla marki Wyborowa stworzy\u0142a agencja Wieden &amp; Kennedy Amsterdam,&nbsp;przebiega pod has\u0142em &quot;W Mowement&rdquo; i&nbsp;jest oparta na pe\u0142nym nietuzinkowego humoru prote\u015bcie przeciwko u\u017cywaniu s\u0142owa vodka zamiast formy w poprawnym polskim brzmieniu. <\/p>\n<p>Akcja koncentruje si\u0119 wok&oacute;\u0142 zawieraj\u0105cej manifest strony internetowej, kt&oacute;ra pokazuje r&oacute;\u017cne formy owego protestu. Widzimy wi\u0119c kustosza Biblioteki Narodowej z manuskryptem potwierdzaj\u0105cym polskie korzenie w&oacute;dki, piosenkark\u0119, kt&oacute;ra na znak sprzeciwu sk\u0142ada przysi\u0119g\u0119 milczenia, czy nagi protest polskiej projektantki mody. <\/p>\n<p>Mo\u017cemy te\u017c wzi\u0105\u0107 sprawy w nasze &quot;r\u0119ce&quot; i te\u017c zaprotestowa\u0107, bynajmniej nie przy kawie i ciasteczkach, a tak\u017ce sprawdzi\u0107 dzi\u0119ki Google Maps, gdzie taki protest mo\u017ce si\u0119 odby\u0107. Poza sieci\u0105 kampani\u0119 promowa\u0107 b\u0119dzie has\u0142o: &quot;The W Mowement &#8211; There is no V in Wodka&quot;.<\/p>\n","protected":false},"excerpt":{"rendered":"Wyborowa rozpoczyna globaln\u0105 kampani\u0119, kt&oacute;ra podkre\u015bla polskie korzenie produkowanego przez ni\u0105 trunku. &quot;Obywatele, nadszed\u0142 czas, by w ko\u0144cu postawi\u0107 spraw\u0119 jasno&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-56781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56781"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56781\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}