{"id":56668,"date":"2007-11-20T06:00:00","date_gmt":"2007-11-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/crosspromocja-reportera-i-kinder-bueno\/"},"modified":"2007-11-20T06:00:00","modified_gmt":"2007-11-20T05:00:00","slug":"crosspromocja-reportera-i-kinder-bueno","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/crosspromocja-reportera-i-kinder-bueno.html","title":{"rendered":"Crosspromocja Reportera i Kinder Bueno"},"content":{"rendered":"

og\u00f3lnopolska corssbrandowa kampania produkt\u00f3w.
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W ramach kampanii, ka\u017cde zebrane 5 opakowa\u0144 po batonach Bueno upowa\u017cnia do zakup\u00f3w z 30 proc. zni\u017ck\u0105 w salonach Reportera na terenie ca\u0142ego kraju. Dodatkowymi nagrodami s\u0105 skutery Vespa oraz ubrania Reportera. <\/P>
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Promocja poparta b\u0119dzie emisj\u0105 telewizyjnych spot\u00f3w w TVP1, TVP2, TVN i Polsacie, reklam\u0105 w og\u00f3lnopolskiej prasie (min. Logo, Avanti, Newsweek, Gazeta Telewizyjna, Twist, Bravo, Cosmopolitan, Joy, Dlaczego) oraz w radiu (RMF FM, Radio Zet i Radio Eska). Kampania b\u0119dzie tak\u017ce obecna w internecie (m.in. na specjalnej stronie www.kinderbueno.pl<\/A>), w salonach Reportera oraz w sieci kin Cinema City i Multikino w ca\u0142ej Polsce.<\/P>
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Marek Szostak z dzia\u0142u marketingu marki Reporter podre\u015bla, \u017ce celem kampanii jest podniesienie \u015bwiadomo\u015bci, zwi\u0119kszenie sprzeda\u017cy i kreowanie wizerunku nowoczesnych, wielkomiejskich marek.<\/P>
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Kreacj\u0119 kampanii powierzono agencji Kid&Young, kt\u00f3ra specjalizuje si\u0119 w marketingu m\u0142odzie\u017cowym, zakupem medi\u00f3w natomiast zaj\u0105\u0142 si\u0119 dom mediowy Carat. Akcja potrwa do ko\u0144ca grudnia br.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":""Moda na Bueno" to nowe has\u0142o promocyjne marek Reporter i Kinder Bueno. 15 listopada ruszy\u0142a…","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56668"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56668\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}