{"id":56637,"date":"2007-11-21T06:00:00","date_gmt":"2007-11-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-o-platkach-sniadaniowych\/"},"modified":"2007-11-21T06:00:00","modified_gmt":"2007-11-21T05:00:00","slug":"mccann-o-platkach-sniadaniowych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-o-platkach-sniadaniowych.html","title":{"rendered":"McCann o p\u0142atkach \u015bniadaniowych"},"content":{"rendered":"<p>Jej celem jest przedstawienie nowego, wi\u0119kszego opakowania najpopularniejszych p\u0142atk&oacute;w \u015bniadaniowych Nestl&eacute; w ni\u017cszej cenie. <\/p>\n<p>Kampania zainicjowa\u0142a 19 listopada emisja 15-sekundowego spotu reklamowego w TVP, TVN i Polsacie. <\/p>\n<p>Jak t\u0142umacz\u0105 tw&oacute;rcy akcji, has\u0142o &quot;Du\u017ce si\u0119 op\u0142aca&quot; ma podkre\u015bla\u0107 ekonomiczny charakter nowego wizerunku p\u0142atk&oacute;w. <\/p>\n<p>Kreacj\u0119 opracowa\u0142a agencja McCann Erickson, a media zaplanowa\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja McCann Erickson realizuje kampani\u0119 promocyjn\u0105 dla Cereal Partners Poland Toru\u0144-Pacific.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56637"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56637\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}