{"id":56624,"date":"2007-11-21T06:00:00","date_gmt":"2007-11-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/londyn-zmienia-wizerunek\/"},"modified":"2007-11-21T06:00:00","modified_gmt":"2007-11-21T05:00:00","slug":"londyn-zmienia-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/londyn-zmienia-wizerunek.html","title":{"rendered":"Londyn zmienia wizerunek"},"content":{"rendered":"<p>Organizacja Visit London wybra\u0142a agencj\u0119 Saffron, by ta przebudowa\u0142a strategi\u0119 marketingow\u0105 marki jak\u0105 jest Londyn. Budowanie \u015bwiadomo\u015bci marki oparte b\u0119dzie na logo Visit London stworzone przez Wolff Olins oraz wizerunek tworzony przez Abbott Mead Vickers BBDO.<\/p>\n<p>Visit London jest organizacj\u0105 za\u0142o\u017con\u0105 przez burmistrza Londynu, agencj\u0119 rozwoju miasta, londy\u0144skich radnych i przemys\u0142 turystyczny. Organizacja otrzymuje rocznie 15 milion&oacute;w funt&oacute;w, z kt&oacute;rych wydaje na marketing miasta zar&oacute;wno w Wielkiej Brytanii jak i poza ni\u0105.<\/p>\n<p>Londyn jest jedn\u0105 z najsilniejszych globalnych marek, ale wraz z rosn\u0105cym znaczeniem rynk&oacute;w wschodz\u0105cych jak i dojrzewaniem rynk&oacute;w tradycyjnych, wa\u017cne jest by Londyn utrzyma\u0142 swoj\u0105 pozycj\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"Londyn przygotowuje si\u0119 wizerunkowo na olimpiad\u0119 w 2012 roku.","protected":false},"author":1,"featured_media":56625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-56624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56624"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56625"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}