{"id":56566,"date":"2007-11-23T06:00:00","date_gmt":"2007-11-23T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/naa-wydatki-na-reklame-online-rosna\/"},"modified":"2007-11-23T06:00:00","modified_gmt":"2007-11-23T05:00:00","slug":"naa-wydatki-na-reklame-online-rosna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/naa-wydatki-na-reklame-online-rosna.html","title":{"rendered":"NAA: wydatki na reklam\u0119 online rosn\u0105"},"content":{"rendered":"<p><P>Zdaniem Newspaper Association of America wydatki na reklam\u0119 w elektronicznych wydaniach gazet w por\u00f3wnaniu do analogicznego okresu w zesz\u0142ym roku wzros\u0142y o 21,1 proc. do 773 milion\u00f3w dolar\u00f3w w trzecim kwartale bie\u017c\u0105cego roku. <\/P><br \/>\n<P>Wydatki te rosn\u0105 stale od 14 kwarta\u0142\u00f3w, wykazuj\u0105 si\u0119 podobn\u0105 dynamik\u0105 zmian i wynosz\u0105 obecnie 7,1 proc. ca\u0142kowitych wydatk\u00f3w na reklam\u0119 w gazetach. <\/P><br \/>\n<P>Dla por\u00f3wnania wydatki na reklam\u0119 w gazetach drukowanych spad\u0142y o 9 proc. w por\u00f3wnaniu do trzeciego kwarta\u0142u poprzedniego roku, przy jednoczesnym spadku ca\u0142kowitych wydatk\u00f3w o 7,4 proc. do poziomu 10,9 miliarda dolar\u00f3w.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pomimo obni\u017cenia si\u0119 ca\u0142kowitych wydatk\u00f3w na reklam\u0119 w gazetach i czasopismach, wydatki w ich wirtualnych wydaniach nadal rosn\u0105.","protected":false},"author":1,"featured_media":56567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56566"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56567"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}