{"id":56492,"date":"2007-11-26T06:00:00","date_gmt":"2007-11-26T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiateczna-kampania-play\/"},"modified":"2007-11-26T06:00:00","modified_gmt":"2007-11-26T05:00:00","slug":"swiateczna-kampania-play","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiateczna-kampania-play.html","title":{"rendered":"\u015awi\u0105teczna kampania Play"},"content":{"rendered":"<p>Tym razem marka zach\u0119ca do podarowania jej produkt&oacute;w naszym najbli\u017cszym na \u015bwi\u0119ta.<\/p>\n<p>Kampania opracowana przez agencj\u0119 Brain opiera si\u0119 przede wszystkim na kilkunastosekundowym spocie telewizyjnym, w kt&oacute;rym rodzinny spok&oacute;j wigilijnej wieczerzy zak\u0142&oacute;cony zostaje przez ha\u0142asuj\u0105ce prezenty, w kt&oacute;rych ukryte s\u0105 telefony Play. <\/p>\n<p>Ponadto pod has\u0142em &quot;Na \u015awi\u0119ta same cuda&quot; pojawi\u0105 si\u0119 tak\u017ce reklam&oacute;wki w prasie og&oacute;lnopolskiej, wielkich formatach, galeriach handlowych, radiu, internecie i outdoorze.<\/p>\n<p>W \u015bwi\u0105tecznej promocji klienci mog\u0105 otrzyma\u0107 50 proc. rabaty na abonamenty za 40, 50 i 70 z\u0142. przez p&oacute;\u0142 roku oraz telefony multimedialne za z\u0142ot&oacute;wk\u0119.<\/p>\n<p>Media na potrzeby kampanii kupi\u0142 GuideLine.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Prezent&quot;, Play rozpocz\u0105\u0142 23 listopada kolejn\u0105 kampani\u0119 promocyjn\u0105.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56492"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56492\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}