{"id":56409,"date":"2007-11-27T20:53:31","date_gmt":"2007-11-27T19:53:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interia-pl-las-vegas-wsrod-portali-2\/"},"modified":"2007-11-27T20:53:31","modified_gmt":"2007-11-27T19:53:31","slug":"interia-pl-las-vegas-wsrod-portali-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/interia-pl-las-vegas-wsrod-portali-2.html","title":{"rendered":"Interia.pl: Las Vegas w\u015br\u00f3d portali"},"content":{"rendered":"<p>Obejmie ona telewizj\u0119, radio, pras\u0119 oraz internet, a tak\u017ce ambient i outdoor. G\u0142&oacute;wnym celem kampanii jest wzmocnienie i utrwalenie wizerunku Interia.pl jako najwi\u0119kszej polskiej platformy rozrywkowej i g\u0142&oacute;wnego miejsca w sieci do sp\u0119dzania wolnego czasu. <\/p>\n<p>Poza komunikacj\u0105 w tradycyjnych mediach, prowadzone b\u0119d\u0105 r&oacute;wnie\u017c dzia\u0142ania niestandardowe wykorzystuj\u0105ce m.in. znaczki pocztowe, koperty, ulotki, napoje energetyczne oraz opakowania na pizz\u0119. <\/p>\n<p>Ponadto, wydana zostanie sk\u0142adanka &quot;Muzyczne Las Vegas&quot;, b\u0119d\u0105ca uzupe\u0142nieniem prowadzonych dzia\u0142a\u0144. <\/p>\n<p>Kampani\u0119 zaplanowa\u0142, przygotowa\u0142 i zakupi\u0142 we w\u0142asnym zakresie dzia\u0142 marketingu &amp; PR portalu. Potrwa ona do ko\u0144ca stycznia, a jej kulminacja nast\u0105pi w drugiej po\u0142owie grudnia. Warto\u015b\u0107 kampanii wynosi 8 mln z\u0142. <\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa portalu Interia.pl, kt&oacute;ra b\u0119dzie przebiega\u0107 pod has\u0142em &quot;Las Vegas w\u015br&oacute;d portali&quot;.","protected":false},"author":1,"featured_media":56410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[442],"class_list":{"0":"post-56409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-interia-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56409"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56410"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}