{"id":56403,"date":"2007-11-28T06:00:00","date_gmt":"2007-11-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fedex-rusza-z-globalna-kampania\/"},"modified":"2007-11-28T06:00:00","modified_gmt":"2007-11-28T05:00:00","slug":"fedex-rusza-z-globalna-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fedex-rusza-z-globalna-kampania.html","title":{"rendered":"FedEx rusza z globaln\u0105 kampani\u0105"},"content":{"rendered":"<p><P>Kampania skupia si\u0119 na dw\u00f3ch podstawowych no\u015bnikach: druku i internecie. Wirtualna cz\u0119\u015b\u0107 kampanii stworzona przez Atmosphere BBDO to bannery na stronach internetowych, kt\u00f3re odsy\u0142ac bed\u0105 odwiedzaj\u0105cych do strony Experience.fedex.com. <\/P><br \/>\n<P>Reklamy prasowe pojawi\u0105 si\u0119 m.in.&nbsp;w The Wall Street Journal, Financial Times oraz Fortune.<\/P><br \/>\n<P>FedEx ze swoim 100 milionowym rocznym bud\u017cetem stawia\u0142 dotychczas na kampanie lokalne, pierwsza globalna akcja reklamowa rozpocznie si\u0119 w kwietniu 2008 r.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja BBDO przygotowa\u0142a pierwsz\u0105 globaln\u0105 kampani\u0119 reklamow\u0105 firmy FedEx.","protected":false},"author":1,"featured_media":56404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56403"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56404"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}