{"id":56262,"date":"2007-12-03T06:00:00","date_gmt":"2007-12-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piec-gwiazdek-robi-roznice\/"},"modified":"2007-12-03T06:00:00","modified_gmt":"2007-12-03T05:00:00","slug":"piec-gwiazdek-robi-roznice","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/piec-gwiazdek-robi-roznice.html","title":{"rendered":"Pi\u0119\u0107 gwiazdek robi r\u00f3\u017cnic\u0119"},"content":{"rendered":"<p><P>Zgodnie z nowym raportem comScore i Kelsey Group niemal jedna czwarta konsument\u00f3w sk\u0142onna jest zap\u0142aci\u0107 wi\u0119cej za produktu i us\u0142ugi, kt\u00f3re zdobywaj\u0105 dobre oceny online. <\/P><br \/>\n<P>Badania wykazuj\u0105 r\u00f3wnie\u017c, \u017ce u\u017cytkownicy s\u0105 w stanie zap\u0142aci\u0107 do 20 proc. wi\u0119cej za us\u0142ugi, kt\u00f3re otrzyma\u0142y ocen\u0119 bardzo dobr\u0105 (lub pi\u0119\u0107 gwiazdek) w stosunku do tych, kt\u00f3re w ocenie internaut\u00f3w s\u0105 &#8222;tylko&#8221; dobre.<\/P><br \/>\n<P>Dodatkowo, gdy chodzi o restauracje okazuje si\u0119, \u017ce 41 proc. respondent\u00f3w sk\u0142onnych jest dokona\u0107 zakupu czytaj\u0105c pozytywne recenzje, w przypadku hotelarstwa wska\u017anik ten osi\u0105ga 40 procent. Przemys\u0142 turystyczny oraz motoryzacyjny jest r\u00f3wnie\u017c pod silnym wp\u0142ywem internetowych recenzji, odpowiednio w 27 i 24 procentach.<\/P><br \/>\n<P>Badanie podkre\u015bla jak wa\u017cne jest dostarczanie nie tylko dobrych, ale \u015bwietnych us\u0142ug je\u017celi firma ma nadzieje wygenerowa\u0107 pozytywne recenzje konsument\u00f3w, kt\u00f3re skutkowa\u0107 b\u0119d\u0105 wi\u0119kszym poziomem sprzeda\u017cy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Konsumenci sk\u0142onni s\u0105 zap\u0142aci\u0107 wi\u0119cej za produkty i us\u0142ugi, kt\u00f3re zdobywaj\u0105 bardzo dobre recenzje w internecie.","protected":false},"author":1,"featured_media":56263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-56262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56262"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56263"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}