{"id":56241,"date":"2007-12-03T06:00:00","date_gmt":"2007-12-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sony-zmienia-agencje\/"},"modified":"2007-12-03T06:00:00","modified_gmt":"2007-12-03T05:00:00","slug":"sony-zmienia-agencje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sony-zmienia-agencje.html","title":{"rendered":"Sony zmienia agencj\u0119"},"content":{"rendered":"<p><P>Sony ko\u0144czy dwunastoletni\u0105 wsp\u00f3\u0142prac\u0119 z TBWA\/Chiat\/Day. Agencja wprowadzaj\u0105c pierwszy model PlayStation umo\u017cliwi\u0142a Sony dominacje na rynku konsoli przez&nbsp; niemal dekad\u0119. <\/P><br \/>\n<P>Obecny bud\u017cet o warto\u015bci 150 mln dolar\u00f3w pow\u0119drowa\u0142 do nale\u017c\u0105cej do InterPublic Group agencji Deutsch. <\/P><br \/>\n<P>W przetargu na obs\u0142ug\u0119 bud\u017cetu medialnego firmy wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Publicis, Venables Bell &amp; Partners oraz RPA. <\/P><br \/>\n<P>Agencja zajmie si\u0119 kreacja dla PS3, PS2, PlayStation Network oraz wszystkich gier wychodz\u0105cych na konsolach.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Deutsch wygra\u0142a 150 mln przetarg na obs\u0142ug\u0119 bud\u017cetu medialnego Sony.","protected":false},"author":1,"featured_media":56242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-56241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56241"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56242"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}