{"id":5603,"date":"2012-07-10T11:25:04","date_gmt":"2012-07-10T09:25:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/walk-dla-soczewek-dailies-wideo\/"},"modified":"2012-07-10T11:25:04","modified_gmt":"2012-07-10T09:25:04","slug":"walk-dla-soczewek-dailies-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/walk-dla-soczewek-dailies-wideo.html","title":{"rendered":"Walk dla soczewek Dailies (wideo)"},"content":{"rendered":"<p>Autorem strategii komunikacji, spot&oacute;w reklamowych oraz kreacji w internecie jest agencja Walk Creative. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Starlink.<\/p>\n<p>Kampania jednodniowych soczewek kontaktowych Dailies, produkowanych przez firm\u0119 ALCON (dawniej CIBA VISION), wspiera promocj\u0119 konsumenck\u0105 w salonach optycznych oferuj\u0105cych badanie wzroku w atrakcyjnej cenie oraz gratisowe opakowania soczewek. Przetestowa\u0107 soczewki Dailies z systemem nawil\u017cania mo\u017ce ka\u017cdy, kto pobierze skierowanie na badania ze stworzonej na rzecz kampanii strony internetowej www.dailiesplus.pl.<\/p>\n<p>Dzia\u0142ania promocyjne obejmuj\u0105 telewizj\u0119 oraz internet. Scenariusz 15-sekundowego, opartego na globalnej wersji spotu telewizyjnego, dwie rotuj\u0105ce kreacje internetowe, stron\u0119 internetow\u0105 marki oraz materia\u0142y POS w salonach optycznych przygotowa\u0142a i wyprodukowa\u0142a agencja Walk Creative.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Za\u0142&oacute;\u017c Dailies na dobry start aktywnego dnia&#8221; to has\u0142o pierwszej w Polsce kampanii reklamowej maj\u0105cej na celu zach\u0119cenie u\u017cytkownik&oacute;w okular&oacute;w do wypr&oacute;bowania jednodniowych soczewek kontaktowych Dailies.","protected":false},"author":1,"featured_media":5604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[200,259],"class_list":{"0":"post-5603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-reklama","9":"tag-walk","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5603"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5604"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}