{"id":56028,"date":"2007-12-07T06:00:00","date_gmt":"2007-12-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przechodnie-na-parkietach-tvn\/"},"modified":"2007-12-07T06:00:00","modified_gmt":"2007-12-07T05:00:00","slug":"przechodnie-na-parkietach-tvn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/przechodnie-na-parkietach-tvn.html","title":{"rendered":"Przechodnie na parkietach TVN"},"content":{"rendered":"

Kampania mia\u0142a charakter cross-mediowy. W ruchliwych punktach sze\u015bciu najwi\u0119kszych miast Polski umieszczono parkiety, na kt\u00f3rych przechodnie mogli zaprezentowa\u0107, jak ta\u0144cz\u0105. Zach\u0119ca\u0142y do tego specjalne tablice wisz\u0105ce nad nimi. Wyst\u0119py by\u0142y nagrywane, a najciekawsze z nich mo\u017cna ogl\u0105da\u0107 na stronie www.youcandance.onet.pl<\/A> i podczas emisji program\u00f3w w TVN.<\/P>
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W kampanii pojawi\u0142y si\u0119 te\u017c „\u017cywe” billboardy, reaguj\u0105ce na pojawienie si\u0119 tancerzy w wyznaczonym polu w\u0142\u0105czeniem muzyki i kamery. No\u015bnikiem has\u0142a „You can dance – po prostu ta\u0144cz” byli te\u017c sami ta\u0144cz\u0105cy oraz nagrania powsta\u0142e podczas ich wyst\u0119p\u00f3w.<\/P>
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– Kampania TVN stanowi przyk\u0142ad na to, i\u017c akcja promocyjna nie musi oznacza\u0107 czystej agitacji – m\u00f3wi Marcin Niemierko, sales executive w ARBOmedia Polska. – Cross-mediowo\u015b\u0107, czyli po\u0142\u0105czenie wielu \u015brodk\u00f3w przekazu, jak outdoor,  muzyka, taniec i filmy umieszczone w internecie, umo\u017cliwia dzia\u0142anie na wyobra\u017ani\u0119 odbiorc\u00f3w.<\/P>
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Taneczne parkiety TVN umiejscowiono w Warszawie, Krakowie, Wroc\u0142awiu, Poznaniu, Gda\u0144sku i \u0141odzi. Zleceniodawc\u0105 kampanii by\u0142 dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"ARBOmedia, dom sprzeda\u017cy medi\u00f3w, zrealizowa\u0142 kampani\u0119 promuj\u0105c\u0105 program TVN "You can dance – po prostu ta\u0144cz".","protected":false},"author":1,"featured_media":56029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-56028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=56028"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/56028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/56029"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=56028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=56028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=56028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}