{"id":5599,"date":"2012-07-10T12:25:11","date_gmt":"2012-07-10T10:25:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wonderland-dla-bacardi-oakheart-wideo\/"},"modified":"2012-07-10T12:25:11","modified_gmt":"2012-07-10T10:25:11","slug":"wonderland-dla-bacardi-oakheart-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wonderland-dla-bacardi-oakheart-wideo.html","title":{"rendered":"WonderlanD dla Bacardi Oakheart (wideo)"},"content":{"rendered":"<p>Kampania b\u0119dzie przeprowadzona jednocze\u015bnie w kilku krajach europejskich, w tym poza Polsk\u0105 w Estonii, Rumunii, Bu\u0142garii, Grecji, Kazachstanie, na Ukrainie, \u0141otwie i Litwie.<\/p>\n<p>Celem komunikacji jest zbudowanie wizerunku marki, kt&oacute;ra dostarcza m\u0142odym m\u0119\u017cczyznom okazji do niezapomnianych m\u0119skich przyg&oacute;d, podczas kt&oacute;rych przekraczaj\u0105 swoje w\u0142asne wyobra\u017cenie o tym, co to znaczy dobrze si\u0119 bawi\u0107.<\/p>\n<p>&#8211; Bacardi Oakheart zosta\u0142 stworzony z my\u015bl\u0105 o m\u0142odych m\u0119\u017cczyznach poszukuj\u0105cych wra\u017ce\u0144. Rol\u0105 tej kampanii jest sprawi\u0107, by marka sta\u0142a si\u0119 dla nich synonimem niewiarygodnej i niezapomnianej przygody w gronie kumpli &#8211; m&oacute;wi Marta Jaskulska, odpowiedzialna za strategi\u0119 i koordynacj\u0119 kampanii.<\/p>\n<p>Jednym z g\u0142&oacute;wnych narz\u0119dzi komunikacji b\u0119dzie film, kt&oacute;ry w Polsce mo\u017cna b\u0119dzie obejrze\u0107 tylko w sieci, ale w niekt&oacute;rych krajach r&oacute;wnie\u017c w telewizji. Film b\u0119dzie odsy\u0142a\u0142 na fanpage marki na Facebooku, gdzie na ch\u0119tnych b\u0119dzie czeka\u0142 konkurs i mo\u017cliwo\u015b\u0107 wzi\u0119cia udzia\u0142u w niebywa\u0142ej wyprawie Bacardi Oakheart.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza mi\u0119dzynarodowa kampania wizerunkowa dla nowego produktu w portfolio BACARDI &#8211; Bacardi Oakheart &#8211; kt&oacute;rej autorem jest agencja WonderlanD.","protected":false},"author":1,"featured_media":5600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1080,200],"class_list":{"0":"post-5599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bacardi","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5599"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5600"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}