{"id":5597,"date":"2012-07-10T12:50:25","date_gmt":"2012-07-10T10:50:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pixad-dla-lodow-carte-dor\/"},"modified":"2012-07-10T12:50:25","modified_gmt":"2012-07-10T10:50:25","slug":"pixad-dla-lodow-carte-dor","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pixad-dla-lodow-carte-dor.html","title":{"rendered":"PixAd dla lod\u00f3w Carte d\u2019Or"},"content":{"rendered":"<p>Kampania internetowa pod has\u0142em &#8222;Zaczaruj 1001 wieczor&oacute;w z Carte d&#8217;Or&#8221; dotyczy nowych produkt&oacute;w z linii: Caffe Latte, Cheesecake, Cr&egrave;me Caramel, Stracciatella, Orange (sorbet) oraz Strawberry (sorbet). Bannery emitowane s\u0105 na warstwie zdj\u0119\u0107 w serwisach ogl\u0105danych przede wszystkim przez kobiety w wieku  od 20 do 49 lat.<\/p>\n<p>&#8211; Kampania internetowa Carte d&#8217;Or opiera si\u0119 na komunikacji i inspiracji zaczerpni\u0119tej z  tzw. &#8222;sofa moments&#8221; czyli wsp&oacute;lnym sp\u0119dzaniu czasu razem z partnerem &#8211; gdy po ca\u0142ym dniu , wieczorem  mamy chwil\u0119 na wyciszenie si\u0119 w domowych pieleszach i pobycie razem oraz pokazaniu, \u017ce lody Carte d&#8217;Or mog\u0105 by\u0107 ciekawym i inspiruj\u0105cym  uzupe\u0142nieniem  takiego wieczoru &#8211; m&oacute;wi Angelika Prze\u017adzi\u0119k, dyrektor zarz\u0105dzaj\u0105ca PixAd.<\/p>\n<p>Kampania realizowana jest na serwisach o tematyce  m.in. kobiecej, filmowej i plotkarskiej. Czas trwania: 18.06-12.08.2012 r.<\/p>\n<p>Media do kampanii zakupi\u0142 PHD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Pixad rozpocz\u0105\u0142 realizacj\u0119 kampanii reklamowej lod&oacute;w Carte d&#8217;Or.","protected":false},"author":1,"featured_media":5598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-5597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}