{"id":55882,"date":"2007-12-12T06:00:00","date_gmt":"2007-12-12T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/unilever-wybiera-lowe-worldwide\/"},"modified":"2007-12-12T06:00:00","modified_gmt":"2007-12-12T05:00:00","slug":"unilever-wybiera-lowe-worldwide","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/unilever-wybiera-lowe-worldwide.html","title":{"rendered":"Unilever wybiera Lowe Worldwide"},"content":{"rendered":"<p><P>Bud\u017cet reklamowy pasty Signal o warto\u015bci 100 mln dolar\u00f3w przechodzi w r\u0119ce Lowe Worldwide. Firma rezygnuje tym samym z us\u0142ug agencji Bartle Bogle Hegarty, kt\u00f3ra od 2004 r. promowa\u0142a produkt w Europie.<\/P><br \/>\n<P>Agencja Lowe Worldwide prowadzi\u0142a dotychczas kampanie marki Signal w Azji, Afryce i Ameryce \u0141aci\u0144skiej. Obecnie do jej obowi\u0105zk\u00f3w nale\u017ce\u0107 b\u0119dzie r\u00f3wnie\u017c obs\u0142uga 40 mln europejskiego bud\u017cetu.<\/P><br \/>\n<P>Signal, jako marka dobrze rozpoznawalna w \u015bwiecie pe\u0142ni funkcje wsp\u00f3lnego parasola dla innych marek, mi\u0119dzy innymi Pepsodent, Aim, Zhonghia czy Pf.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Unilever konsoliduje warty 100 mln dolar\u00f3w globalny bud\u017cet marki Signal.","protected":false},"author":1,"featured_media":55883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-55882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55882"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55883"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}