{"id":5579,"date":"2012-07-11T11:06:36","date_gmt":"2012-07-11T09:06:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/universal-mccann-dla-mastercard\/"},"modified":"2012-07-11T11:06:36","modified_gmt":"2012-07-11T09:06:36","slug":"universal-mccann-dla-mastercard","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/universal-mccann-dla-mastercard.html","title":{"rendered":"Universal McCann dla MasterCard"},"content":{"rendered":"<p>Kampania, kt&oacute;rej celem jest promocja karty World MasterCard i towarzysz\u0105cej jej loterii &#8222;Orient Expressem przez Azj\u0119&#8221;, rozpocz\u0119\u0142a si\u0119 1 lipca br.<\/p>\n<p>W lipcu i sierpniu kampania b\u0119dzie obecna w prasie kobiecej i podr&oacute;\u017cniczej, na lotnisku im. Fryderyka Chopina w Warszawie, a tak\u017ce w magazynach dost\u0119pnych w samolotach i poci\u0105gach.<\/p>\n<p>UM koordynuje r&oacute;wnie\u017c aktywno\u015bci zwi\u0105zane z kampani\u0105 w internecie (obecno\u015b\u0107 na najwi\u0119kszych portalach, a tak\u017ce dzia\u0142ania kontekstowe i efektywno\u015bciowe).<\/p>\n<p>Dodatkowym wsparciem jest kampania ambientowa: MasterCard po raz kolejny zaadaptowa\u0142 wn\u0119trza wind w biurowcach, kt&oacute;re tym razem wygl\u0105daj\u0105 jak  wn\u0119trza Orient Expressu.<\/p>\n","protected":false},"excerpt":{"rendered":"Universal McCann realizuje now\u0105 kampani\u0119 dla MasterCard.","protected":false},"author":1,"featured_media":5580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-5579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5579"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5580"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}