{"id":55760,"date":"2007-12-17T06:00:00","date_gmt":"2007-12-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/branza-motoryzacyjna-reklamuje-sie-online\/"},"modified":"2007-12-17T06:00:00","modified_gmt":"2007-12-17T05:00:00","slug":"branza-motoryzacyjna-reklamuje-sie-online","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/branza-motoryzacyjna-reklamuje-sie-online.html","title":{"rendered":"Bran\u017ca motoryzacyjna reklamuje si\u0119 online"},"content":{"rendered":"<p><P>Obecnie reklama rynku motoryzacyjnego to 6,8 proc., w roku 2011 wyniesie 5,6 proc. co przy rosn\u0105cym poziomie wydatk\u00f3w na reklam\u0119, pozwala utrzyma\u0107 sta\u0142y poziom 40 mld dolar\u00f3w. <\/P><br \/>\n<P>Raport &#8222;Automotive and the Internet: A Category in Transition&#8221; pokazuje r\u00f3wnie\u017c, \u017ce wydatki te przesun\u0105 si\u0119 znacznie w stron\u0119 reklamy online z 5 proc. w tym roku do 13 proc. w roku 2011.<\/P><br \/>\n<P>Bran\u017ca motoryzacyjna najcz\u0119\u015bciej promuje si\u0119 w mediach tradycyjnych: w telewizji (36 proc. bud\u017cetu), gazetach (17 proc.), radiu (7 proc.) i magazynach (7 proc.).<\/P><br \/>\n<P>W 2011 roku reklama w internecie pojawi\u0105 si\u0119 na trzecim miejscu najcz\u0119\u015bciej wybieranych medi\u00f3w (13 proc.), t\u0105 form\u0119 reklamy wyprzedzaj\u0105 jedynie telewizja (35 proc.) oraz gazety (14 proc.). Wed\u0142ug prognozy przedstawionej przez Kelsey Group udzia\u0142 radia i magazyn\u00f3w w ca\u0142kowitych wydatkach na reklam\u0119 nie zmienia si\u0119.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Roczne wydatki na reklam\u0119 w bran\u017cy motoryzacyjnej utrzymaj\u0105 si\u0119 na sta\u0142ym poziomie 40 mld dolar\u00f3w globalnie do 2011 r. &#8211; twierdz\u0105 analitycy Kelsey Group.","protected":false},"author":1,"featured_media":55761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-55760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55760"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55761"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}