{"id":55739,"date":"2007-12-17T06:00:00","date_gmt":"2007-12-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heineken-w-rekach-wieden-kennedy\/"},"modified":"2007-12-17T06:00:00","modified_gmt":"2007-12-17T05:00:00","slug":"heineken-w-rekach-wieden-kennedy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heineken-w-rekach-wieden-kennedy.html","title":{"rendered":"Heineken w r\u0119kach Wieden &amp; Kennedy"},"content":{"rendered":"<p><P>Bud\u017cet marketingowy marki, kt\u00f3ry przez pierwszych dziewi\u0119\u0107 miesi\u0119cy 2007 r. wyni\u00f3s\u0142 73,4 mln dolar\u00f3w przechodzi w r\u0119ce Wieden &amp; Kennedy. <\/P><br \/>\n<P>Decyzja koncernu jest tym bardziej niezrozumia\u0142a, \u017ce agencja Berlin Cameron&nbsp;wprowadzi\u0142a w 2006 r. na rynek mark\u0119 Heineken Premium Light, kt\u00f3ra znalaz\u0142a si\u0119 pierwszej dziesi\u0105tce piw importowanych mw Stanach Zjednoczonych.<\/P><br \/>\n<P>Z drugiej strony Wieden &amp; Kennedy odpowiedzialne jest za niezwykle skuteczn\u0105 kampani\u0119 Miller High Life, kt\u00f3r\u0105 agencja prowadzi\u0142a w latach 1998-2005.&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Heineken US zmienia agencj\u0119. Berlin Cameron nie b\u0119dzie ju\u017c prowadzi\u0107 kreatywnych i reklamowych dzia\u0142a\u0144 marki.","protected":false},"author":1,"featured_media":55740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-55739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55739"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55740"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}