{"id":5571,"date":"2012-07-11T12:52:09","date_gmt":"2012-07-11T10:52:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-dla-kapsulek-ariela-wideo\/"},"modified":"2012-07-11T12:52:09","modified_gmt":"2012-07-11T10:52:09","slug":"saatchi-saatchi-dla-kapsulek-ariela-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saatchi-saatchi-dla-kapsulek-ariela-wideo.html","title":{"rendered":"Saatchi &#038; Saatchi dla kapsu\u0142ek Ariela (wideo)"},"content":{"rendered":"<p>Polski debiut kapsu\u0142ek pior\u0105cych Ariel komunikowany by\u0142 w kampanii telewizyjnej trwaj\u0105cej od stycznia do czerwca 2012 r. W lipcu rozpocz\u0119\u0142a si\u0119 druga faza kampanii, w kt&oacute;rej g\u0142&oacute;wnym akcentem jest wydajno\u015b\u0107 produktu.<\/p>\n<p>Agencja reklamowa Saatchi &amp; Saatchi Poland przygotowa\u0142a adaptacj\u0119 spotu telewizyjnego wspieraj\u0105cego ich sprzeda\u017c w drugiej fazie kampanii. Kampania, adresowana do kobiet doceniaj\u0105cych prostot\u0119 i wygod\u0119 efektywnego prania, ma na celu wsparcie sprzeda\u017cy pierwszych na polskim rynku kapsu\u0142ek pior\u0105cych.<\/p>\n<p>Ide\u0105 przekazu jest uzmys\u0142owienie kupuj\u0105cym si\u0142y i wydajno\u015bci jednej kapsu\u0142ki, kt&oacute;ra umo\u017cliwia upranie pe\u0142nego b\u0119bna poplamionych ubra\u0144, z doskona\u0142ym rezultatem. 15-sekundowy spot telewizyjny autorstwa w\u0119gierskiego oddzia\u0142u Saatchi &amp; Saatchi w prosty i czytelny spos&oacute;b wizualizuje mo\u017cliwo\u015bci jednej ma\u0142ej kapsu\u0142ki pior\u0105cej.<\/p>\n<p>Kampania telewizyjna zosta\u0142a zaplanowana przez dom mediowy Mediacom.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Saatchi &amp; Saatchi Poland jest tw&oacute;rc\u0105 mi\u0119dzynarodowej kampanii wprowadzaj\u0105cej na rynek pierwsze kapsu\u0142ki pior\u0105ce Ariel.","protected":false},"author":1,"featured_media":5572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179],"class_list":{"0":"post-5571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}