{"id":5559,"date":"2012-07-11T16:43:47","date_gmt":"2012-07-11T14:43:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swipe-mobile-rectangle-w-ofercie-handynet\/"},"modified":"2012-07-11T16:43:47","modified_gmt":"2012-07-11T14:43:47","slug":"swipe-mobile-rectangle-w-ofercie-handynet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swipe-mobile-rectangle-w-ofercie-handynet.html","title":{"rendered":"Swipe Mobile Rectangle w ofercie HandyNet"},"content":{"rendered":"<p>To rozbudowana wersja Mobile Rectangle, kt&oacute;ra zawiera \u0142\u0105cznie pi\u0119\u0107 interaktywnych powierzchni reklamowych.<\/p>\n<p>Swipe Mobile Rectangle jest formatem typu rich media przygotowanym w nowej technologii HTML5, dostosowanej do urz\u0105dze\u0144 mobilnych. Dostawc\u0105 rozwi\u0105zania technologicznego jest MediaMind.<\/p>\n<p>Kreacja Swipe Mobile Rectangle oferuje pi\u0119\u0107 plansz w rozmiarze 300&#215;250 pikseli, na kt&oacute;rych reklamodawca mo\u017ce zamie\u015bci\u0107 m.in. formularze do zbierania danych, funkcj\u0119 bezpo\u015bredniego po\u0142\u0105czenia z konsultantem us\u0142ugodawcy czy wys\u0142ania SMS, a tak\u017ce mechanizmy wykorzystuj\u0105ce geolokalizacj\u0119.<\/p>\n<p>Nawigacja pomi\u0119dzy planszami odbywa si\u0119 za pomoc\u0105 ruchu palcem po ekranie smartfonu (tzw. swipe), w przypadku pozosta\u0142ych telefon&oacute;w wy\u015bwietlany jest standardowy Mobile Rectangle.<\/p>\n<p>Pierwsza kampania u\u017cywaj\u0105ca Swipe Mobile Rectangle zostanie zrealizowana dla marki L&#8217;Oreal Paris Men Expert w serwisach mobilnych grupy Gazeta.pl w lipcu br. Kampani\u0119 dla L&#8217;Oreal zleci\u0142 dom mediowy Zenithoptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"W ofercie biura reklamy sieci HandyNet oraz grupy Gazeta.pl dost\u0119pny jest nowy format reklamy mobilnej Swipe Mobile Rectangle.","protected":false},"author":1,"featured_media":5560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1075],"class_list":{"0":"post-5559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-handynet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5559"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5560"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}