{"id":55529,"date":"2007-12-27T06:00:00","date_gmt":"2007-12-27T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-wspolpracuje-z-viacom\/"},"modified":"2007-12-27T06:00:00","modified_gmt":"2007-12-27T05:00:00","slug":"microsoft-wspolpracuje-z-viacom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/microsoft-wspolpracuje-z-viacom.html","title":{"rendered":"Microsoft wsp\u00f3\u0142pracuje z Viacom"},"content":{"rendered":"<p><P>Umowa pomi\u0119dzy firmami przewiduje wsp\u00f3\u0142prac\u0119 przy dystrybucji reklam. Viacom korzysta\u0107 b\u0119dzie z programu Microsoft Atlas, Microsoft z kolei nab\u0119dzie prawo do sprzeda\u017cy przestrzeni reklamowej w nale\u017c\u0105cych do Viacom kana\u0142ach telewizyjnych i sieciach internetowych. <\/P><br \/>\n<P>Viacom to ameryka\u0144ska grupa medialna, posiadaj\u0105ca sieci telewizji satelitarnych i kablowych oraz studia produkcji i dystrybucji filmowej. Po rozpadzie koncernu w grudniu 2005 r. w grupie Viacom pozosta\u0142y&nbsp; MTV Networks, BET Networks oraz Paramount Pictures.<\/P><br \/>\n<P>Obszar reklamy wideo w internecie jest najszybciej rozwijaj\u0105cym si\u0119 rodzajem reklamy online, w 2008 r. prognozowany jest jego wzrost o 74 proc. do poziomu 1,4 mld dolar\u00f3w. Kontrakt pomi\u0119dzy firmami opiewa na 500 mln dolar\u00f3w w ci\u0105gu pi\u0119ciu lat.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Po przegranym wy\u015bcigu z Google o DoubleClick, koncern z Redmond podpisa\u0142 warty 500 mln dolar\u00f3w kontrakt z Viacom.","protected":false},"author":1,"featured_media":55530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-55529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55529"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55530"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}