{"id":55487,"date":"2007-12-28T06:00:00","date_gmt":"2007-12-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-max-pomaga-osiagnac-stan-niewazkosci\/"},"modified":"2007-12-28T06:00:00","modified_gmt":"2007-12-28T05:00:00","slug":"pepsi-max-pomaga-osiagnac-stan-niewazkosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pepsi-max-pomaga-osiagnac-stan-niewazkosci.html","title":{"rendered":"Pepsi Max pomaga osi\u0105gn\u0105\u0107 stan niewa\u017cko\u015bci"},"content":{"rendered":"

produktu i nawi\u0105za\u0107 do dynamicznego stylu \u017cycia jego konsument\u00f3w, g\u0142\u00f3wnie aktywnych m\u0119\u017cczyzn.<\/P>
\n

Kampania obejmie dzia\u0142ania w telewizji, internecie, outdoorze i ambient. 20-sekundowy spot reklamowy b\u0119dzie mo\u017cna zobaczy\u0107 w Polsacie, TVN, TV4, MTV, Vivie, VH1, Polsacie Sport, 4 Fun TV, na kana\u0142ach tematycznych i w kinach. Kampania outdoorowa obejmie citylighty, backlighty i siatki w o\u015bmiu g\u0142\u00f3wnych miastach Polski. Reklama Pepsi Max b\u0119dzie tak\u017ce widoczna na witrynach Onet.pl, Gazeta.pl, Gadu-Gadu, Interia.pl, o2.pl praz na portalach lifestyle’owych dla m\u0119\u017cczyzn.<\/P>
\n

Dodatkow\u0105 cz\u0119\u015bci\u0105 kampanii jest konkurs „Maxmisja” organizowany we wsp\u00f3\u0142pracy z portalem Onet.pl. Jego zwyci\u0119zcy wezm\u0105 udzia\u0142 w specjalnym kursie przygotowuj\u0105cym ich do lotu Boeingiem 727-200, na kt\u00f3rego pok\u0142adzie polscy uczestnicy b\u0119d\u0105 mogli osi\u0105gn\u0105\u0107 stan niewa\u017cko\u015bci. Powsta\u0142 przy tym specjalny serwis www.maxmisja.onet.pl<\/A>, kt\u00f3rego tw\u00f3rc\u0105 jest agencja Digital One.<\/P>
\n

Za kreacj\u0119 kampanii oraz opracowanie materia\u0142\u00f3w POS odpowiedzialna jest agencja BBDO. Dzia\u0142ania wizerunkowe oparte na ambient mediach powierzono agencji Brainshop U-boot. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD, natomiast dzia\u0142ania PR obj\u0119\u0142\u0105 agencja Partner of Promotion.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W styczniu ruszy nowa kampania promocyjna Pepsi Max. Has\u0142o "Maximum smaku bez cukru" ma podkre\u015bli\u0107 warto\u015bci…","protected":false},"author":1,"featured_media":55488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-55487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55487"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55488"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}