{"id":55430,"date":"2008-01-02T06:00:00","date_gmt":"2008-01-02T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/21-mld-na-reklame-w-spolecznosciach-internetowych-w-2008-r\/"},"modified":"2008-01-02T06:00:00","modified_gmt":"2008-01-02T05:00:00","slug":"21-mld-na-reklame-w-spolecznosciach-internetowych-w-2008-r","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/21-mld-na-reklame-w-spolecznosciach-internetowych-w-2008-r.html","title":{"rendered":"2,1 mld na reklam\u0119 w spo\u0142eczno\u015bciach internetowych w 2008 r."},"content":{"rendered":"<p>Odk\u0105d wi\u0119kszo\u015b\u0107 nastolatk&oacute;w i niemal 40 proc. os&oacute;b doros\u0142ych odwiedza spo\u0142eczno\u015bci internetowe, reklamodawcy coraz cz\u0119\u015bciej eksperymentuj\u0105 z Facebook, MySpace czy innymi bardziej niszowymi portalami. <\/p>\n<p>Wed\u0142ug raportu eMarketer &ldquo;Social Network Marketing: Ad Spending and Usage.&rdquo; wydatki na reklam\u0119 w spo\u0142eczno\u015bciach internetowych wzrosn\u0105 do niemal 1,6 mld dolar&oacute;w w Stanach Zjednoczonych, co w por&oacute;wnaniu z 920 mln dolar&oacute;w w roku obecnym daje wzrost na poziomie 69 procent. Reklamodawcy zaczynaj\u0105 dostrzega\u0107 si\u0142\u0119 oddzia\u0142ywania reklamy w spo\u0142eczno\u015bciach internetowych. W Stanach Zjednoczonych korzysta z nich miesi\u0119cznie 37 proc. doros\u0142ych (56,9 mln os&oacute;b) oraz 70 proc. nastolatk&oacute;w. <\/p>\n<p>Prognozy eMarketer przewiduj\u0105 r&oacute;wnie\u017c, \u017ce w 2011 roku ilo\u015b\u0107 os&oacute;b korzystaj\u0105cych z tych spo\u0142eczno\u015bci wyniesie 85 mln doros\u0142ych i niemal 18 mln nastolatk&oacute;w w wieku pomi\u0119dzy 12, a 17 lat w samych Stanach Zjednoczonych.<\/p>\n<p>Globalnie, zgodnie z prognoz\u0105 eMarketer, wydatki te wzrosn\u0105 w jeszcze wi\u0119kszym stopniu, bo a\u017c o 75 proc. do poziomu 2,1 mld dolar&oacute;w. Dodatkowo w ci\u0105gu najbli\u017cszych trzech lat sektor reklamy w spo\u0142eczno\u015bciach b\u0119dzie jednym z najszybciej rozwijaj\u0105cych si\u0119 obszar&oacute;w w reklamie osi\u0105gaj\u0105c w 2011 r. poziom 4 mld dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki na reklam\u0119 w spo\u0142eczno\u015bciach internetowych wzrosn\u0105 o niemal 75 proc. w 2008 r. osi\u0105gaj\u0105c ponad 2,1 mld dolar&oacute;w.","protected":false},"author":1,"featured_media":55431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-55430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55430"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55431"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}