{"id":55391,"date":"2008-01-03T06:00:00","date_gmt":"2008-01-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pij-mleko-bedziesz-wielki-najbardziej-rozpoznawalna-kampania\/"},"modified":"2008-01-03T06:00:00","modified_gmt":"2008-01-03T05:00:00","slug":"pij-mleko-bedziesz-wielki-najbardziej-rozpoznawalna-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pij-mleko-bedziesz-wielki-najbardziej-rozpoznawalna-kampania.html","title":{"rendered":"&quot;Pij mleko! B\u0119dziesz wielki&quot; najbardziej rozpoznawaln\u0105 kampani\u0105"},"content":{"rendered":"<p>Jak wynika z bada\u0144 Instytutu MillwardBrown SMG\/KRC a\u017c 98 proc. Polak&oacute;w rozpoznaje j\u0105 w tym roku.<\/p>\n<p>Kampania trwa od 2003 r. Przygotowa\u0142o j\u0105 Mi\u0119dzynarodowe Stowarzyszenie Reklamy we wsp&oacute;\u0142pracy z Instytutem \u017bywno\u015bci i \u017bywienia. G\u0142&oacute;wnym za\u0142o\u017ceniem by\u0142o uwra\u017cliwienie na problem osteoporozy i niedob&oacute;r wapnia u najm\u0142odszych. Mleko, jako produkt tani i \u0142atwo dost\u0119pny zar&oacute;wno w mie\u015bcie, jak i na wsi, mia\u0142 by\u0107 najodpowiedniejszym rozwi\u0105zaniem tego problemu.<\/p>\n<p>Do 98 proc. Polak&oacute;w najsilniej trafia\u0142y telewizyjne spoty reklamowe, w kt&oacute;rych wyst\u0105pi\u0142a plejada gwiazd sceny i sportu. Wsparciem kampanii by\u0142y tak\u017ce materia\u0142y prasowe, spoty radiowe oraz&nbsp; reklama zewn\u0119trzna.<\/p>\n<p>Od pocz\u0105tku has\u0142o &quot;Pij mleko! B\u0119dziesz wielki&quot; popularyzowali m.in. Bogus\u0142aw Linda, Kayah, Krzysztof Ho\u0142owczyc, Jagna Marczu\u0142ajtis, animowani bohaterowie z film&oacute;w Shrek i Superman, a tak\u017ce polscy siatkarze: Katarzyna Skowro\u0144ska-Dolata, Piotr Gruszka i Sebastian \u015awiderski.<\/p>\n<p>Jak pokazuj\u0105 najnowsze badania, dzi\u0119ki znanym postaciom a\u017c 78 proc. dzieci zwr&oacute;ci\u0142o uwag\u0119 na sam\u0105 akcj\u0119, a 54 proc. zacz\u0119\u0142o du\u017co ch\u0119tniej si\u0119ga\u0107 po mleko.<\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Pij mleko b\u0119dziesz wielki&quot; jest najd\u0142u\u017csz\u0105 i najbardziej rozpoznawaln\u0105 kampani\u0105 spo\u0142eczn\u0105 w Polsce.","protected":false},"author":1,"featured_media":55392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[655],"class_list":{"0":"post-55391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55391"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55392"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}