{"id":55367,"date":"2008-01-03T06:00:00","date_gmt":"2008-01-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polscy-internauci-nie-kupuja-w-sieci-bez-namyslu\/"},"modified":"2008-01-03T06:00:00","modified_gmt":"2008-01-03T05:00:00","slug":"polscy-internauci-nie-kupuja-w-sieci-bez-namyslu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/polscy-internauci-nie-kupuja-w-sieci-bez-namyslu.html","title":{"rendered":"Polscy internauci nie kupuj\u0105 w sieci bez namys\u0142u"},"content":{"rendered":"<p>Jak wynika z badania opracowanego przez Gemius SA na potrzeby konferencji 2nd Interactive Marketing Meeting,&nbsp;przesz\u0142o 84 proc. internaut&oacute;w czyta opinie na temat danego produktu, sklepu lub marki jeszcze zanim zdecyduje si\u0119 na zakup. A\u017c 67 proc. u\u017cytkownik&oacute;w zapoznaje si\u0119 z nimi w momencie podejmowania decyzji o zakupie.<\/p>\n<p>Najsilniej oddzia\u0142uj\u0105 komentarze na aukcjach i w sklepach internetowych. Na dalszym miejscu znajduj\u0105 si\u0119 por&oacute;wnywarki cen, fora internetowe czy te\u017c blogi.<\/p>\n<p>Pe\u0142ne wyniki badania zaprezentowane zostan\u0105 podczas konferencji 2nd IMM, kt&oacute;ra odb\u0119dzie si\u0119 w styczniu br. w Spale. Raport ma pos\u0142u\u017cy\u0107 jako baza do dyskusji na temat strategii marketingu interaktywnego skierowanego do aktywnych internaut&oacute;w zwanych prosumentami.<\/p>\n<p>Mediarun.pl jest patronem medialnym konferencji.<\/p>\n","protected":false},"excerpt":{"rendered":"Ponad po\u0142owa polskich internaut&oacute;w robi zakupy w sieci dopiero po zapoznaniu si\u0119 z opini\u0105 innych u\u017cytkownik&oacute;w.","protected":false},"author":1,"featured_media":55368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[102],"class_list":{"0":"post-55367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-gemius","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55367"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55368"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}