{"id":55318,"date":"2008-01-04T06:00:00","date_gmt":"2008-01-04T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piosenki-beatlesow-w-reklamach\/"},"modified":"2008-01-04T06:00:00","modified_gmt":"2008-01-04T05:00:00","slug":"piosenki-beatlesow-w-reklamach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piosenki-beatlesow-w-reklamach.html","title":{"rendered":"Piosenki Beatles\u00f3w w reklamach"},"content":{"rendered":"<p>Koncern nie potrzebuje zgody \u017cadnego z cz\u0142onk&oacute;w zespo\u0142u czy ich spadkobierc&oacute;w, by zawiera\u0107 umowy z reklamodawcami, ale zapowiada, \u017ce przy ka\u017cdej tego typu transakcji zamierza konsultowa\u0107 swoje decyzje.<\/p>\n<p>Tak daleko id\u0105ca ostro\u017cno\u015b\u0107 ma swoje uzasadnienie w niedalekiej przesz\u0142o\u015bci. Gdy w sierpni ubieg\u0142ego roku piosenka &quot;All You Need is Love&quot; zosta\u0142a wykorzystana w reklamie pieluszek dla dzieci nale\u017c\u0105cej do Procter &amp; Gamble marki Luvs wywo\u0142a\u0142o to fale protest&oacute;w ze strony fan&oacute;w zespo\u0142u na ca\u0142ym \u015bwiecie.<\/p>\n<p>Utwory &quot;The Beatles&quot; ju\u017c teraz ciesz\u0105 si\u0119 du\u017cym zainteresowanie ze strony przemys\u0142u rozrywkowego, hollywoodzkie studia gotowe s\u0105 zaoferowa\u0107 miliony dolar&oacute;w za oryginalne \u015bcie\u017cki d\u017awi\u0119kowe. <\/p>\n<p>Sony\/ATV rozwa\u017ca podj\u0119cie podobnych krok&oacute;w w stosunku do utworu &quot;Start Me Up&quot; Rolling Stones, kt&oacute;ry za cen\u0119 oko\u0142o 5 mln funt&oacute;w mo\u017ce by\u0107 wykorzystany w globalnej kampanii Microsoftu.<\/p>\n","protected":false},"excerpt":{"rendered":"Sony\/ATV Music Publishing, kt&oacute;ra posiada prawa do utwor&oacute;w zespo\u0142u The Beatles, otwiera drzwi przed reklamodawcami.","protected":false},"author":1,"featured_media":55319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[363],"class_list":{"0":"post-55318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sony","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55318"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55319"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}