{"id":5529,"date":"2012-07-12T19:33:10","date_gmt":"2012-07-12T17:33:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mec-wspiera-konkurs-nivea-long-repair\/"},"modified":"2012-07-12T19:33:10","modified_gmt":"2012-07-12T17:33:10","slug":"mec-wspiera-konkurs-nivea-long-repair","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mec-wspiera-konkurs-nivea-long-repair.html","title":{"rendered":"MEC wspiera konkurs Nivea Long Repair"},"content":{"rendered":"<p>Prowadzony w domenie Wizaz.pl konkurs jest ostatni\u0105 cz\u0119\u015bci\u0105 trzystopniowego projektu aktywacyjnego realizowanego w internecie i na \u0142amach prasy kolorowej.<\/p>\n<p>Pierwszym etapem by\u0142 test konsumencki od\u017cywek do w\u0142os&oacute;w Nivea Long Repair na stronie Polki.pl. W kolejnych ods\u0142onach istotnym elementem kampanii by\u0142o zaanga\u017cowanie blogerek urodowych i modowych, kt&oacute;re na swoich blogach zach\u0119ca\u0142y do testowania poszczeg&oacute;lnych kosmetyk&oacute;w z linii. Blogerki zasi\u0105d\u0105 te\u017c w jury odbywaj\u0105cego si\u0119 aktualnie konkursu konsumenckiego. Poza zestawami kosmetyk&oacute;w Nivea Long Repair uczestniczki maj\u0105 szanse wygra\u0107 udzia\u0142 w warsztatach piel\u0119gnacji w\u0142os&oacute;w w hotelu Sheraton w Krakowie. Konkurs potrwa do po\u0142owy lipca, a ostatnie dzia\u0142ania w kampanii przewidziano na wrzesie\u0144 br.<\/p>\n<p>Autorem strategii ca\u0142o\u015bci projektu jest MEC, a kreacje i elementy graficzne wykorzystane w kampanii zosta\u0142y przygotowane przez Liquid &#8211; dzia\u0142 kreatywny MEC oraz Edipresse.<\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku lipca dom mediowy MEC na zlecenie Nivea Polska uruchomi\u0142 konkurs konsumencki promuj\u0105cy lini\u0119 kosmetyk&oacute;w do piel\u0119gnacji w\u0142os&oacute;w Nivea Long Repair.","protected":false},"author":1,"featured_media":5530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[294,258],"class_list":{"0":"post-5529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mec","9":"tag-nivea","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5529"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5530"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}